Athena Mandujano

Building brands where design meets data and creativity drives impact.I’m interested in how brands translate consumer insight into meaningful products and experiences. My work sits at the intersection of brand strategy, product innovation, and technology that shapes culture and consumer behavior.I currently support client development initiatives at Hermès within Fragrance & Beauty, focusing on omnichannel client acquisition, engagement, and retention. Previously, I worked in Global Marketing & Product Innovation at L'Oréal on the SkinCeuticals DMI team, contributing to cross-functional innovation and data-backed skincare concepts for global markets.At Fordham University, I study New Media & Digital Design with a minor in Economics. I’ve also led marketing strategy for YA’AB, a bilingual fintech concept addressing the U.S. wealth gap through accessible financial education and Gen Z–first design.I’m particularly interested in roles where creativity, analysis, and impact intersect to build the next generation of consumer brands.Feel free to connect: mandujanoathena@gmail.com