Atheeque Ahmed K
Chief Executive Officer @ roifo
About
When I started roifo formerly known as ROIxport, my mission was clear: Make international trade simple, trustworthy, and growth-focused. Over the past 13 years, I’ve dedicated myself to understanding the real pain points of businesses—across sales, marketing, and trade strategy. From running campaigns that reached over 2 million people to crafting tailored customer acquisition plans, my focus has always been growth with purpose. But roifo (ROIxport) is about more than just numbers. It's about building genuine relationships—with partners in countries—and helping businesses move from chaos to clarity, especially those that are struggling to navigate the complex world of exports and imports. My Background: Blending Deep Tech with Business Acumen Master’s in Technology – IIT Kharagpur Young Alumni Achiever – IIT Kharagpur (for business management and promotion) Materials Science Graduate – Anna University This foundation gives me a rare edge: I bring engineering precision to business problems—ensuring our solutions aren’t just clever, but truly effective and scalable.
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India
International Trade & Development
Sales, Materials Science, Business Analysis, Requirements Analysis, Agile Methodologies, Cross-functional Collaborations, Negotiation, Program Management, Business Strategy, Thought Leadership, Strategic Analysis, Leadership Communication, Innovation Management, Open Innovation, Buzz Marketing, Strategic Planning, Business Development, Building Business Relationships, Requirements Gathering, Entrepreneurship
Experience

Chief Executive Officer
Chennai, Tamil Nadu, India
It is my brain child, and where i wear multiple hats • I led the development of a comprehensive business value chain at ROIxport, driving revenue growth and operational efficiency. • I solved marketing and sales enablement challenges for various industry players through innovative solutions. • An approach from ideation to impact, generating tangible results for the company.

Perplexity Business Fellow
Remote
• Developed expertise in AI applications through a Perplexity Business Fellowship, mentored by industry experts. • Focused on solving complex problem statements remotely for ROIxport using Perplexity, honing skills in AI implementation. • Collaborated with a team to apply AI solutions, enhancing problem-solving capabilities.

Sales Marketing Consultant
Chennai Area, India
Campaign Strategist: Led multi-million audience campaigns (2M+), crafting personalized branding for clients and generating leads. Operations Optimizer: Partnered with the CEO to streamline processes, forging partnerships across 5 countries and transforming failing firms, eliminating debt and identifying new revenue streams. Innovation Catalyst: Built teams to launch novel products and services, validating concepts and providing strategic guidance for successful market entry. Sustainability Champion: Grew a recycled utensil business by 10,000%, achieving industry certifications through innovative processes.

Program Manager -Innovation
New Delhi Area, India
Forged Strategic Partnerships: Built a network of research institutes (MIT Boston , IITs, NITs) and business associations (>100) to drive technology adoption. Delivered High-Impact Projects: Led international technology transfers (e.g., Malawi - $7.3M) and national initiatives (e.g., Slag-based pavers - $60K) promoting resource efficiency and sustainable practices (LC3 cement, housing). Secured Funding: Secured proposals for clients (NABARD, DST, IMEDF) worth $10K-$2M/fortnight. Leadership & Transition: Grew team (75+ professionals) and repositioned organization from implementer to strategic advisor on sustainable development across India & Malawi. Validated Innovative Technologies: Successfully implemented MIT technology for architectural design in India.
Education
Atheeque Ahmed K's Contact Information
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