Athapol Rattana

Deputy Country Manager @ Imou

About

Results-driven Sales & Partner Management Executive with over 8 years of experience in leading IT Distribution, Logistics, and Channel Strategy within top-tier global ICT firms. Proven track record of driving multi-million dollar revenue growth, establishing standardized project registration workflows, and accelerating market penetration through robust partner networks (SIs, Installers, and General Distributors). Deep expertise in supply chain optimization, shipping order (S/O) logistics, and navigating complex vendor-partner ecosystems. A bilingual professional fluent in English , highly adept at bridging business execution between regional headquarters and local markets under high-pressure environments.Core Expertise:-Channel & Partner Strategy (GDP / SI Management)-IT Distribution & Logistics Optimization-Business Development & B2B Enterprise Sales-Project Registration & Compliance Standardization

Country

Thailand

City

Bangkok

Industry

Telecommunications

Skill

Presentation Skills, Senior sales, Directors, Account Management, Business Development, Project Management, Microsoft Office, Leadership, Management, Sales Management, Problem Solving, Distribution Strategies

Experience

Partner Sales manager

Huawei

2024-12 - Present · 1 yr 10 mos

กรุงเทพมหานคร

Partner Sales Manager – HUAWEI eKit (Enterprise Business Group) HUAWEI Technologies Bangkok, Thailand - Ecosystem & Channel Expansion: Spearheaded the channel strategy and market penetration for HUAWEI eKit portfolio in Thailand, focusing on SME and Commercial markets through Tier-1 General Distributors (GDPs), SIs, and local installers. - Process Governance & Standardization: Initiated and established the standard framework for project registration and partner authorization letters (Authorization Letters) across all GDPs, significantly reducing channel conflict and improving partner trust. - Logistics & Supply Chain Orchestration: Managed end-to-end IT distribution logistics and fulfillment; optimized Shipping Order (S/O) lead times and booking confirmations with shipping lines to ensure seamless product availability for channel partners. - Partner Enablement & Marketing ROI: Partnered with marketing and product teams to launch incentive campaigns and product launch events for OA/IT partners, driving partner engagement, first-order activations, and pipeline growth.