Alia Talipova

Responsibilities: • Building and running the Marketing Department from the ground up : implementation, control and evaluation of KPIs, people management • Brand building development and implementation, localization of international strategies • Planning, control and execution of annual brand budgets, P&L management • Marketing 360° planning, execution and measurement (ROI, ROMI) • Media planning (ATL, digital, new media platforms) • Sponsorship and partnership programs (Disney, Nickelodeon, Carousel, Mult, ivi.ru, Likee, Tiktok, YouTube) • Marketing content production (video, digital assets, photo) • Brands distribution and trade-marketing support planning, development and evaluation. • Participation in negotiations with major brick & mortar retailers (Detski mir, Korablik, toy.ru, Lenta etc) and marketplaces (Wildberries, Ozon, Beru.ru etc.) • Board of directors’ membership, strategic planning Key achievements: • Built and launched the Strategic Marketing Department from scratch • Have been running the team of 10 managers on a daily basis from setting commercial goals and KPIs to solving organizational, resource problems since starting this role. • Brought in the systematic approach to the brand building and marketing planning. • Increased company turnover in 2019 by 100% from 2018 mostly as a result of marketing initiatives. According to NPD Russia data, Rosman was the fastest growing toy company in 2019. • “Screechers Wild” distributed by Rosman has been included in the top 10 most desirable toys for boys in 2019 based on sales (NPD Russia data). • “Infinity Nado” has been included in the top 3 fastest growing brands for boys in 2019 based on sales (NPD Russia data).

* launch and deliver a product strategy in according with the company's objectives; * analyze the market and competitors; * produce a budget, take a profit and loss responsibility; * analyze the stock turn and develop the brand portfolio; * supervise editorial, design and production departments work to ensure the successful product launch; * engage support and agreement for the strategy from key stakeholders so that implementation and compliance are optimal; * participate in international fairs and conduct negotiations with prospective and key partners; * make the presentations of the assortment for business partners.

* engaged support from licensers to develop the effective output of product line within brand guidelines; * participated in arrangement of quotations for purchase of licenses, such as Disney, The Smurfs, Dora the Explorer, Monster High, Peppa Pig, Masha and the Bear etc.; * launched a greenfield project for the Russian market - leisure products; * participated in development of brands promotion and distribution strategy.

* developed tactical plans for key projects promotion (selected appropriate promotion methods and techniques, calculated budgets and schedules for each project); * composed creative briefs for POSm production, supervised the production process; * developed and implemented BTL and cross-promotion programs; * analyzed the efficiency of launched events.

* initiated and conducted negotiations with prospective clients; * achieved the sales volume through the new client acquisition and existing client mining; * launched and implemented activities aimed at developing the efficiency of business partnership with each client; * analyzed sales; * launched, implemented and analyzed the efficiency of marketing programs targeted to increase the sales volume and profit of each client. * delivered product trainings for clients personnel; * produced regular reports on performance and provided comprehensive management information and in-depth analysis when requested.