Ataliba Leonel

Automated SAP S/4HANA and e-commerce data pipelines (ADF, SSIS), reducing manual effort by ~40% and processing millions of records. Delivered 15+ Power BI dashboards and implemented forecasting/classification models (SARIMA, Scikit-learn). Impact: Improved forecast accuracy, identified underperforming SKUs, supported data-driven inventory and marketing decisions.

Designed a scalable Azure Data Lake architecture integrating SAP HANA, Salesforce, and Excel via ADF and Databricks (PySpark), processing 20M+ records. Delivered 10+ executive datasets and reduced BI rework by ~30%. Impact: Unified reporting environment, increased KPI reliability, scalable foundation for advanced analytics.

Integrated ERP (Totvs) and CRM (Pipedrive) data into automated Azure pipelines (SQL, Python), delivering 8+ performance dashboards. Processed 5M+ records and reduced manual reporting by ~35%. Impact: 15% reduction in delivery time, improved sales conversion, standardized KPI tracking for sales and operations stakeholders.

Analyzed international trade data, pricing trends, and FX variations Supported logistics and supply chain decisions with data insights Built performance reports for operations and commercial strategy

Sector: Transport & Fleet Services Strategically responsible for opening and developing new markets for financialand insurance services aimed at transport operators and companies withfleets of all sizes, including general insurance and consortium products.Conducted active multichannel prospecting through LinkedIn, e-mail,Facebook, Instagram, SMS, and other digital tools, complemented by on-sitevisits, with the majority of deals closed digitally.Managed the client pipeline and relationships using CRM, participated inmanagerial and strategic meetings, and collaborated with industry groups tocreate long-term partnerships. Performed detailed market analysis, monitoredcompetitors, trends, and regional opportunities, and produced managementreports and dashboards to support data-driven decision-making. Operated across multiple Brazilian regions, including São Paulo, Mato Grosso, Maranhão, Santa Catarina, interior of Paraná, Minas Gerais, Brasília, Goiás, and Pernambuco, successfully establishing the company's presence andopening new strategic markets. Impact: Expanded the B2B client portfolio in the transport sector Increased commercial efficiency and regional coverage Strengthened strategic partnerships with industry groups Streamlined prospecting and sales processes via CRM Supported strategic decision-making through market and performance analysis

Sector: Telecommunications / B2B Sales Served as a B2B Sales Executive at TIM Empresas, focused on theSouthern region of Brazil. Responsible for prospecting and selling corporatetelecommunications services, including fixed-line, mobile, corporate internet,and integrated communication solutions. Developed and managed a portfolioof B2B clients, identifying strategic opportunities and providing tailoredsolutions to meet regional business needs. Handled commercial negotiations,contract management, and ongoing client relationship management toensure satisfaction, loyalty, and revenue growth. Conducted market analysis,competitor monitoring, and strategic planning for visits and prospecting tooptimize sales results. Impact: Expanded the corporate client base in Southern Brazil and increased B2B revenue Negotiated strategic contracts resulting in medium- and long-term agreements Strengthened TIM Empresas’ presence in key regional markets Enhanced customer experience and aligned operations with sales targets Contributed directly to regional growth and brand consolidation Keywords: B2B Sales, Telecommunications, Client Prospecting, CorporateClient Portfolio, Commercial Negotiation, Corporate Telephony, BusinessInternet, Customer Relationship Management, Market Analysis, IntegratedSolutions

Sector: Telecommunications / B2B Sales Responsible for B2B sales of telecommunications services at Oi Telecomunicações, including fixed-line, mobile, corporate internet, and integrated communication solutions. Managed a portfolio of corporate clients, conducted active prospecting, and identified business opportunities, focusing on solutions that meet strategic needs of companies of all sizes. Handled commercial negotiations, contract management, and ongoing client relationship management, ensuring customer satisfaction, loyalty, and revenue growth. Acted strategically using market analysis and competitor evaluation to guide sales efforts and identify new segments. Impact: Expanded corporate client portfolio and increased B2B revenue Negotiated strategic contracts resulting in medium- and long-term agreements Enhanced client experience through continuous support and engagement Conducted market analysis to direct sales efforts and identify opportunities Contributed to regional growth and strengthened company presence Keywords: B2B Sales, Telecommunications, Client Prospecting, Portfolio Development, Commercial Negotiation, Corporate Telephony, Business Internet, Customer Relationship Management, Market Analysis, Integrated Solutions

Sector: Banking Products Served as a University Consultant at Santander, responsible for prospecting and selling banking products and services to students, including current accounts, credit cards, and other financial services. Conducted market analysis and mapped universities to identify optimal locations and sales opportunities, ensuring efficiency and maximizing results. Developed active communication with students, promoting engagement and providing guidance on financial products, while strategically working to meet commercial targets. Collaborated with internal teams to optimize service processes and monitor sales performance. Impact: Expanded the university client base and increased sales of banking products Identified strategic locations for outreach through market analysis Strengthened the bank’s presence in higher education institutions Enhanced communication and engagement with the target audience Contributed to achieving commercial goals and measurable results Keywords: University Consultant, B2C Sales, Banking Products, Credit Cards, Current Accounts, Market Analysis, Prospecting, Communication, Client Engagement, Sales Strategy

Strategically responsible for assessing client credit for financing, credit card approval, and subscription to insurance and complementary financial services, ensuring operational security and reliability. Conducted detailed evaluations of financial history, payment capacity, and default risk using internal credit tools and decision-support systems. Handled client support and administrative tasks, providing guidance on financial products and credit terms. Collaborated closely with commercial and service teams to align credit assessment, product approval, and customer experience, ensuring safe and efficient decisions. Impact: Reduced credit risk and increased reliability of financial operations Provided strategic support to the sales team in product approvals Optimized administrative processes and integrated credit analysis with client service Contributed to portfolio growth through efficient and accurate credit evaluations Keywords: Credit Analysis, Financing, Credit Cards, Insurance, Risk Management, Client Assessment, Customer Service, Administrative Processes, Credit Tools, Decision-Making

Foreign trade is an activity that involves the commercialization of products and services between different countries.