Aswathy Reji

Commercial Associate @ Wordsmith AI

About

I'm part of the commercial team at Wordsmith AI, supporting legal departments as they navigate the shift to AI-enhanced workflows. I work closely with stakeholders across Legal, Operations, and the C-suite to understand their challenges and implement intelligent, tailored solutions that drive operational efficiency. Let’s connect if you are exploring how AI can transform legal operations or if you are just as curious as I am about where technology is taking the legal industry next.

Country

United Kingdom

City

Edinburgh

Industry

Law Practice

Skill

Stakeholder Engagement, Data Collection & Field Research, Workshop Facilitation, Cross-cultural Competence, Sustainable Development, Strategic Problem Solving, Market Research, Competitive Analysis, Consultative Thinking, Marketing Strategy, Business Case Development, Solution Consulting, Presales Strategy, Client Discovery, HubSpot Sales Hub, Cross-functional Collaboration, Teamwork, SaaS Sales, SaaS, IT Services

Experience

Commercial Associate

Wordsmith AI

2025-6 - Present · 1 yr 4 mos

Edinburgh, Scotland, United Kingdom

Wordsmith AI empowers in-house legal teams by automating and accelerating critical legal tasks — including contract review, document drafting, and compliance management. By combining deep legal expertise with advanced AI capabilities, Wordsmith is helping redefine how modern legal departments operate — making legal services faster, smarter, and scalable.

Presales and Strategy Executive

Nuvento Inc

2021-2 - 2023-7 · 2 yrs 6 mos

Kochi, Kerala, India

• Led 160+ solution consultations across financial services, healthcare, and logistics, delivering tailored pitches that drove a 15% increase in client conversions. • Owned end-to-end sales cycle for an AI-powered SaaS product—conducting discovery calls, demos, PoCs, and managing RFPs—with a 60% conversion rate from discovery to demo deal stage. • Defined and executed the product roadmap and GTM strategy in collaboration with sales, marketing and product engineering teams, leading to a 200% increase in product conversions post-relaunch. • Trained 8 Business Development Executives on solution pitching, positioning, and value-led storytelling, and created a Microsoft SharePoint hub to support ongoing knowledge sharing and collaboration. • Streamlined internal sales operations by designing a custom HubSpot workflow and dashboard, improving reporting accuracy and forecast reliability by 30%.

Consulting & Marketing Intern

Bright Network

2020-7 - 2020-7 · 1 mo

United Kingdom

• Underwent sector specialist seminars from Accenture, Bain, and PA Consulting. • Proposed a customer loyalty program projected to increase customer retention by 30%. • Recommended a marketing plan for Enterprise Car Club, projected to boost website traffic by 35%.

Intern

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH

2019-6 - 2019-7 · 2 mos

Nigeria

• Designed inclusive business models to support rural livelihood initiatives—conducting on-ground data collection, facilitating training workshops, and collaborating with local stakeholders to co-create sustainable solutions. • Gained a deeper understanding of international development operations by working within a cross-functional, multicultural team addressing socioeconomic challenges

Education

The London School of Economics and Political Science (LSE)

Management of Information Systems and Digital Innovation

2023-9 - 2024-9 · 1 yr 1 mo

Modules: Innovating Organisational Information Technology (Distinction), eHealth: Policy, Strategy and Systems (Distinction), Managing Artificial Intelligence (Distinction) Dissertation: A Situated Practice of Using and Interpreting Google Analytics Data in Informing Marketing Decisions: A Case Study of a Small & Medium Luxury Eyewear E-commerce Business (Distinction)