Aswathy Mukundan

1. Identify and scout potential influencers in the USA region who align with our brand values, target audience, and marketing objectives. 2. Build and maintain relationships with influencers and other key stakeholders in the industry. 3. Collaborate with influencers to create engaging and authentic content that resonates with our target audience. 4. Negotiate and manage influencer partnerships, including negotiation and performance tracking. 5. Coordinate logistics and ensure timely delivery of assets and content from influencers. 6. Maintain a database of influencers, tracking their performance, engagement rates, and audience demographics. 7. Stay abreast of relevant regulations and guidelines related to influencer marketing, ensuring compliance in all activities

- Spearheaded overall category performance, focusing on creator and content growth, as well as retention strategies. - Developed and executed strategies for User-Generated Content, Professionally Generated Content (PGC), and Influencers/Key Opinion Leaders (KOLs). - Grew and managed creator and user communities across 10 languages, ensuring a diverse and engaged user base. -Analyzed data to identify trends, problems, and opportunities, implementing scalable solutions for continuous improvement. -Collaborate with cross-functional teams, including Product, Marketing, Design, and other vertical pods, as well as chatroom operations, to ensure smooth operations and facilitate new experiments.

- Onboarding external partners, including major political parties, media houses, and celebrities. - Successfully organized and executed multiple high-profile events, such as Onam celebrations and coverage of Kerala Elections. Team Leadership and User Engagement: - Led a dynamic team of professionals, overseeing operations for a language platform. - Spearheaded the operations of Lifestyle & Education categories, ensuring diverse and engaging content for the audience. Innovative Content Initiatives: - Pioneered Chatroom Interviews with Celebrities and Journalists, enhancing user engagement and bringing exclusive content to the platform. Strategic Partnerships: - Established and maintained strong relationships with external partners, playing a key role in liaising and onboarding them to the platform.

As a seasoned Key Account Manager with a focus on Campaign Management, Promotional Marketing, and Online Campaigns, I successfully executed impactful campaigns for Malayalam movies, leveraging targeted notifications to specific demographics for increased engagement. I orchestrated collaborations with renowned celebrities, curating compelling video bytes to drive user-generated content on ShareChat. My strategic approach ensured the fulfillment of promised deliverables to Movie production teams, consistently exceeding expectations. I've had the privilege of working with esteemed brands such as Big Bazaar, Amazon, and Kesha Hair Oil, where I applied my skills in People Management and Operations to optimize campaign outcomes.

Recipe Book - an cooking app that runs on the principles of Artificial Intelligence. - Developed and implemented social media engagement posts, promotions and ad campaigns increasing brand awareness and interaction for companies like Unibic, Kitchen Treasures, Eastern, Sprig etc… - Managed social media platforms (FB, Insta, Twitter) and executed all activities boosting category visibility & user engagement - Improved customer engagement in both app and blog and got listed in Google Editors choice for the second time in 2018