Astrid Padilla

• Developed an innovative at-home lash extension kit, providing a DIY alternative for consumers. • Collaborated closely with overseas manufacturers to perfect product formulation and packaging design. • Created a compelling brand identity and aesthetic, establishing a strong visual presence across all platforms, including packaging, social media, and website. • Assembled and managed a production team to create high-quality visual content including models, photographers, stylist and make-up artist. • Successfully collaborated with influencers to generate authentic user-generated content (UGC) and expand brand reach.

• Coordinate events for up to 500 attendees, ensuring seamless execution and guest satisfaction. • Develop engaging media content, including memes and flyers, to enhance event visibility and excitement. • Manage Instagram engagement, fostering a vibrant online community and increasing follower interaction. • Identify and secured emerging EDM talent, creating unique experiences that resonated with our audience.

• Provide exceptional customer service by performing lash extensions, ensuring client satisfaction and loyalty. • Possess in-depth knowledge of lash techniques and aftercare to enhance the client experience. • Successfully up-sell additional lash services and products, increasing revenue for the business.

• Managed front desk operations, providing exceptional customer service and upselling services like permanent makeup and body sculpting. • Efficiently scheduled appointments for salon professionals and maintained salon cleanliness to adhere to health regulations. • Generated revenue by renting out salon beds to independent beauty professionals and developed rental agreements to maintain positive business relationships.

• Curated engaging social media content including photos, pictures, and videos to increase brand visibility. • Identified trending topics, audios, and hashtags to expand reach and engagement with the target audience. • Brain stormed and came up with creative ideas of how to promote the store's product.

• Managed designated area of sales floor, ensuring proper stock levels and organization of merchandise as per brand guidelines. • Assisted customers with product selection, sizing, and fit advice, exceeding customer satisfaction goals. • Processed incoming and outgoing inventory shipments with accuracy and adherence to company protocols.

• Greeted and assisted students, faculty, and visitors, ensuring a positive experience. • Managed phone calls, appointments, and office supplies, maintaining organization. • Directed inquiries to appropriate departments, facilitating effective communication. • Updated and organized files, ensuring confidentiality and accessibility for authorized personnel.