Asto Hafizh

Responsible for managing bottom engineering and the development of footwear bottom components (outsole, midsole, and footbed) for Adidas Originals within a Tier 1 sample room, ensuring effective translation of CAD designs into production-ready products through prototyping, technical validation, and continuous improvement.

Porto-X was a startup brand created by Porto Company, focusing on locally made premium recovery sandals priced between IDR 200,000 – 349,000. My Job Responsibilities: Design Administration & Operations – Managed all design-related administration and operational tasks, including creating Bills of Materials (BOM), generating product SKUs for sales, inventory, and operational needs, as well as handling communication with both local and Chinese vendors for sandal production. Product Design – Designed greeting cards, sandal boxes, sandal products, and other related materials. Collaboration Project: GIO CORV by SOBOYOW – Collaborated with Aditiyalogy on the GIO CORV by SOBOYOW project, from research and development to vendor communication, photoshoots, and product launching at the JSD Event 2024. The collaboration sold out with more than 1,000 pairs sold. Oscar Dainichi Project – Created the Oscar Dainichi sandal design, inspired by the abstract colors of the Dainichi koi fish. Responsible for product trials, color research, and overseeing the official launch on July 25 at Lot½Half, Cartenz Mall. Cross-Department Teamwork – Worked closely with the plant/production, QA, and QC teams to maintain a high standard of product quality for Porto-X.

Designed and developed a footwear product called Artboard Sneakers, which successfully sold over 3,000 pairs through various online marketplaces. Took full responsibility for the product design process, including: Creating initial design sketches based on trend research and market analysis. Developing finalized designs that balance aesthetics, comfort, and functionality. Crafting shoe patterns (pattern making) for prototyping and production. Actively involved in the shoe-making process, including material selection, cutting, stitching, and final assembly. Collaborated closely with the production team to ensure design consistency and high-quality manufacturing outcomes. Gained hands-on experience in end-to-end footwear product development and commercial production workflows.

Toboali, Riau – [Year of project, 2021] Client: Ust.Ramadhan Designed a single-story mosque named Ukhuwah Mosque for an Islamic school in Toboali Regency, Riau, as a freelance project. Developed the design based on the Nusantara Mosque concept, combining natural ambiance, local wisdom, and energy efficiency principles. Designed the roof with a distinctive conical shape typical of traditional Nusantara mosques, emphasizing strong cultural identity. Implemented cross ventilation and passive cooling strategies to optimize airflow, maximize natural lighting, and enhance thermal comfort within the prayer space. Utilized a combination of materials including AAC blocks (bata hebel), granite ceramic tiles, and wood elements to create a natural, sturdy, yet modern aesthetic. Responsible for the entire architectural design process, from initial concept and design development to preparing detailed technical drawings for construction.