anne-sophie prudhomme

* Achievements: developed trade marketing strategies and brand visibility for HP brands (computers, printers and processors) * Managed expectations and requests of several customers * Management of field marketing campaigns from the brief writing until the results of the campaigns * Measured and analyzed data and studies, and recommended optimizations of marketing materials * Realized quantitative and qualitative reports * Managed monthly / trimestral results according to the KPIs defined with the customer * Managed optimizations of the point-of sales campaigns: daily management of different tools (CRM, reports…) * Managed three Project managers

* I worked for the French area (in BtoB) on the following: * Defined the marketing strategy * Implemented the marketing plan with the complete marketing mix * Coordinated the development of new products and services with business support departments * Defined the communication and promotion plans * Developed and promoted marketing actions and sales tools towards sales team * Analyzed market and participated in market research * Defined and followed-up the market performance * Forecasted and followed-up the budget * corporate website: www.rentokil-initial.com

* I worked on the French area (in hyper and supermarkets and specialized distribution networks): * Developed the marketing strategy and defined the collection plan for DIM and Playboy brands * Developed new products with Innovation, R&D, style and purchasing departments * Defined the marketing mix and wrote product positioning (insights, concepts) * Coordinated qualitative and quantitative research (concepts, packs, products) * Developed the communication plan (above and below the line) * Analyzed market (competitions, innovations, consumption trends) * Followed-up and analyzed scorecard and KPI indicators * Managed a product manager assistant * corporate website: www.dbapparel.com

* Achievements: Launched Lucozade Energy beverages in Tunisia (2013 sales in June: 1 million of euros) * Defined 2012/2013 launch plan with the allocated budget of 1 million of euros: * Developed brand communication and marketing strategy (positioning, target, key visual, pricing, action plans) * Managed media plan (TV and billboard campaigns), trade marketing (sales promotions, sampling, display, * merchandising, sales kits and POS materials) and events/public relation plan * - Trained local sales team on new products * Analyzed sales and market (competitive review, growth trends, consumer insights, IRI sales reports...) * Acted as an interface between Export marketing team, Global Marketing and Africa category teams with factories * artworks, sales forecasts, logistic and financial flows) * Ensured achievement of sales objectives and brand contribution (managed P&L account and A&P budget) * Defined 2013-2016 development strategies of GSK Nutrition brands (Lucozade, Ribena, Horlicks and * MaxiNutrition)

* Achievements: Developed new product offers and sales of Lorina brand and Private Label fruit soda ranges and brand visibility * Developed and implemented the marketing plans and strategies * Drove new product development (products, packs and recipes) * Managed communication plans: media (social media, digital and press advertisements), trade-marketing * promotions, sampling, displays, catalogs and merchandising) and events (food shows and sponsoring) * Developed marketing/sales and POS materials (sales sheets, brochures, branded products...) * Prepared sales presentations and business proposals with Key Account Managers, and visited stores * Monitored beverage industry (market trends, insights, growth rates, competitors, consumer studies * Analyzed and monitored KPI on products with IRI and scan through sales reports * Responsible for other activities: beverage regulation research, marketing budget tracking and consumer service

* I worked for the Central America and Carribean areas (in BtoB): * Developed commercial brochures * Generated sales reports and created new sales reporting tools * Implemented internal communication (Intranet content, commercial advisories, booklets and tariff guidelines) * Prepared marketing meeting presentations * corporate website: www.cma-cgm.com

* I worked for the French area (in hyper and supermarkets): * Designed and conducted a new product concept test * Managed a trade marketing promotion * Developed commercial booklets * Analyzed data of ADIV consumer barometer and AC Nielsen retailer panel * corporate website: www.ldc.fr

Activities and Societies: Spring semester 2007 at the University of Southern Maine, Portland, ME, USA