Asmaa Abdellatif

As the content lead for O7 Therapy, I was tasked with strategizing, overseeing, and executing the creation of high-quality, engaging content in both English and Arabic that educated users about mental health topics, destigmatized conversations around mental wellness, and motivated them to take advantage of the platform's offerings.

I was responsible for crafting and editing compelling, empathetic, and informative copy that resonated with our target audience and effectively communicated the organisation’s values.

Wrote, proofread, and curated editorial and social media content for different platforms based on research papers in the field of education.

Managed internal and external communications within the organisation, while communicating directly with the designer to ensure consistent and seamless production of illustrations.

Managed and oversaw the process of creating well crafted illustrations that align with organisational policies and reflect the editorial direction.

- Developed engaging and informative content across various platforms. - Conducted thorough research and ensured accuracy and relevance. - Created clear, compelling, and grammatically correct articles, blog posts, and social media content. - Collaborated with cross-functional teams and adhered to brand guidelines.

As a Junior News Editor, my responsibilities included: - Edited and proofread news articles and reports in Arabic and English. - Ensured accuracy of information and verified sources. - Checked for proper formatting and adherence to language style guidelines. - Collaborated with writers and journalists to improve content quality. - Assisted in fact-checking and conducting research. - Translated Arabic and English investigation reports. - Worked under the supervision of senior editors to meet deadlines and maintain editorial standards. - Developed strong editorial and writing skills in Arabic and English.

- Developed creative concepts and ideas to effectively communicate brand messages. - Adapted writing style and tone to target specific audiences. - Collaborated with designers and marketers to ensure cohesive and impactful messaging.