Asma Shakeel
Adjunct Lecturer @ Bahria University Karachi Campus
About
Hello and welcome to my LinkedIn profile. My name is Asma Shakeel, and I am a highly motivated and results-driven marketing professional with extensive experience in the industry. I have done MBA/M.Phil at Iqra University, and I have a Bachelor's in Business Administration (Hons) from the same institution. Over the past 4 years, I have developed a broad range of skills and expertise in strategic planning, campaign management, content creation, and data analysis. My in-depth knowledge of digital marketing, social media, and email marketing has enabled me to design and execute successful campaigns that have driven engagement, increased brand awareness, and generated measurable results. As an experienced speaker, event host, and content creator in both audio and visual media, I am passionate about inspiring and engaging audiences through compelling storytelling. My role as a brand representative for Virtual Digital Marketing Platforms such as Wahid Solution and Lincoln University, has allowed me to hone my skills in communication, creativity, and collaboration. In addition to my professional experience, I have also contributed to various Model United Nations conferences as a representative for organizations such as NEDI University, Aksare Nou, Indus School of Law, and Read Pakistan, where I served as both a literary raptor and marketing representative. These experiences have helped me to develop a deep understanding of the importance of effective communication, teamwork, and strategic thinking. Furthermore, I have served as a senior officer personal banking officer at Meezan Bank Services, where I gained valuable experience in managing a portfolio of clients and providing them with personalized financial solutions. My responsibilities included developing and maintaining relationships with clients, analyzing financial data, and ensuring compliance with regulatory requirements. I have also completed an internship with a youth event organization, where I gained valuable experience in event planning, project management, and community engagement. As a team lead at US Gaotek Inc, I was responsible for managing a team of professionals and overseeing the development and execution of marketing strategies that aligned with the company's goals. I was employed at Cloud Staff as a market research specialist and at sourcecode where I conduct in-depth research on consumer behavior, market trends, and industry insights to inform the development of effective marketing campaigns.
Pakistan
Karāchi
Marketing & Advertising
Financial Analysis, Marketing Management, HR Consulting, Human Resources (HR), Training and Development (HR), Human Rights, International Human Rights, Business Strategy, Business Management, Artificial Intelligence (AI), Educational Technology, Business Research, Product Reviews, B2C Marketing, Podcast , Anchors, Interviewer , Educational Leadership, Grant Writing, Teaching
Experience

Adjunct Lecturer
Karachi Division
𝐀𝐝𝐣𝐮𝐧𝐜𝐭 𝐋𝐞𝐜𝐭𝐮𝐫𝐞𝐫 𝐈𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 ✓[Marketing Management For MBA-Slot 2025] ✓[Social Media Marketing For BBA-Slot 2025] ✓[Marketing Management For MBA-Slot 2024] ✓[Marketing Management For BBA-Slot 2024] 𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭 Visited 𝐃𝐚𝐫𝐮𝐥 𝐒𝐮𝐤𝐨𝐨𝐧 alongside the Marketing Faculty, fostering community engagement and social responsibility. Collaborated with the heads of BUKC to explore innovative marketing ventures, including "𝐆𝐨𝐨𝐝𝐬 𝐅𝐨𝐫 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠," promoting industry-academia linkages. Provided collaborative support for the Sociology Department's "𝐑𝐞𝐜𝐲𝐜𝐥𝐞" initiative, promoting sustainability and environmental awareness. Organized a 𝐜𝐚𝐫𝐞𝐞𝐫-𝐨𝐫𝐢𝐞𝐧𝐭𝐞𝐝 𝐬𝐞𝐬𝐬𝐢𝐨𝐧 for MBA/BBA students, focusing on Marketing Management. The session featured 𝐌𝐫. 𝐅𝐚𝐢𝐳𝐚𝐧 𝐀𝐥𝐢, 𝐇𝐞𝐚𝐝 𝐨𝐟 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐭 𝐏𝐨𝐰𝐞𝐫 𝐂𝐞𝐦𝐞𝐧𝐭, 𝐚𝐬 𝐭𝐡𝐞 𝐠𝐮𝐞𝐬𝐭 𝐬𝐩𝐞𝐚𝐤𝐞𝐫. 𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 Deliver engaging 𝐥𝐞𝐜𝐭𝐮𝐫𝐞𝐬 𝐚𝐧𝐝 𝐬𝐞𝐬𝐬𝐢𝐨𝐧𝐬 on various marketing topics to undergraduate and graduate students 𝐅𝐨𝐜𝐚𝐥 𝐏𝐞𝐫𝐬𝐨𝐧 𝐟𝐨𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐝𝐞𝐩𝐚𝐫𝐭𝐦𝐞𝐧𝐭 (2024) to design curriculum content, including lesson plans, presentations, and assessments Provide guidance and mentorship to students on marketing projects and research papers 𝐓𝐞𝐚𝐜𝐡𝐢𝐧𝐠 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 Marketing Principles , management and Strategies Brand Management and Positioning Digital Marketing (Social Media) Marketing Research and Analysis Consumer Behavior and Psychology

Brand Ambassador
Karachi South District
𝐁𝐫𝐚𝐧𝐝 𝐀𝐦𝐛𝐚𝐬𝐬𝐚𝐝𝐨𝐫 - 𝐓𝐞𝐜𝐡𝐭𝐢𝐭𝐚𝐧𝐬 𝐏𝐚𝐤𝐢𝐬𝐭𝐚𝐧 As a mindful and conscious leader, I'm honored to represent Techtitans Pakistan, a community-driven platform fostering innovation, entrepreneurship, and growth. 𝐏𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐢𝐨𝐧 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞 In this participation , I'll be promoting Techtitans Pakistan's initiatives, while collaborating with the HR fraternity to drive positive impact. Raising awareness about the importance of innovation, entrepreneurship, and community engagement Participating in events, meetups, and conferences to promote the Techtitans Pakistan brand with intention and purpose 𝐑𝐞𝐜𝐞𝐧𝐭 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 53𝒓𝒅 𝒎𝒆𝒆𝒕𝒖𝒑, 𝑰 𝒉𝒂𝒅 𝒕𝒉𝒆 𝒑𝒓𝒊𝒗𝒊𝒍𝒆𝒈𝒆 𝒐𝒇 𝒂𝒕𝒕𝒆𝒏𝒅𝒊𝒏𝒈 𝒂𝒔 𝒂𝒏 𝑨𝒎𝒃𝒂𝒔𝒔𝒂𝒅𝒐𝒓 𝒓𝒆𝒑𝒓𝒆𝒔𝒆𝒏𝒕𝒊𝒏𝒈 𝒕𝒉𝒆 𝑺𝒐𝒖𝒕𝒉 𝑹𝒆𝒈𝒊𝒐𝒏 (𝑲𝒂𝒓𝒂𝒄𝒉𝒊). - AI In HR Attended the 48𝐭𝐡 𝐦𝐞𝐞𝐭𝐮𝐩 𝐨𝐟 𝐓𝐞𝐜𝐡𝐭𝐢𝐭𝐚𝐧𝐬 𝐏𝐚𝐤𝐢𝐬𝐭𝐚𝐧- 2025 ! Discussed Open-salary system approach.

Podcaster
Karāchi
𝐏𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨 𝐎𝐟 𝐌𝐲 𝐖𝐨𝐫𝐤 𝐅𝐨𝐫 𝐄𝐝𝐮 𝐌𝐞𝐧𝐭𝐨𝐫 𝐈𝐬 𝐌𝐞𝐧𝐭𝐢𝐨𝐧𝐞𝐝 𝐁𝐞𝐥𝐨𝐰 👇 https://youtube.com/@edu.edumentor?si=FIarGuSvezjDV-64 📌 𝑬𝒅𝒖 𝑴𝒆𝒏𝒕𝒐𝒓 𝑷𝒐𝒅𝒄𝒂𝒔𝒕 𝑺𝒆𝒓𝒊𝒆𝒔'𝒔 𝑫𝒆𝒔𝒄𝒓𝒊𝒑𝒕𝒊𝒐𝒏 𝐒𝐞𝐫𝐢𝐞𝐬 1: 𝐄𝐦𝐩𝐨𝐰𝐞𝐫𝐢𝐧𝐠 𝐄𝐝𝐮𝐜𝐚𝐭𝐨𝐫𝐬 Edumentor Platform empowers educators with knowledge and tools for success Focuses on equipping new teachers with confidence and skills Offers resources on motivation, cooperation, teaching methodologies, and technology integration 𝐒𝐞𝐫𝐢𝐞𝐬 2: 𝐈𝐧𝐬𝐩𝐢𝐫𝐢𝐧𝐠 𝐄𝐝𝐮𝐜𝐚𝐭𝐨𝐫𝐬 Interviewed Miss Nadia Saleem and Miss Noureen Akhtar, pioneers in education Shared their experiences and insights to enrich Edumentor's offerings 𝐒𝐞𝐫𝐢𝐞𝐬 3: 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩 Collaborating with Miss Fouzia Arshad, CEO of Synergy Integrated Solutions & Ex-Vice Principal of DHA School Dedicated to creating a podcast for exceptional knowledge and professional development Advancing educational goals through the podcast.

Market Analyst Specialist
Karachi Division, Sindh, Pakistan
𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 Develops and implements comprehensive market research plans to drive business growth. Analyzes industry trends, competitor activity, and customer behavior to inform strategic decisions. Designs and executes surveys, focus groups, and other research methodologies to gather actionable insights. Interprets complex data sets to identify patterns, trends, and correlations that inform business strategy. Presents research findings and recommendations to stakeholders, including senior leadership and cross-functional teams. Collaborates with internal stakeholders to integrate research insights into product development, marketing, and sales strategies. Stays up-to-date with industry trends, emerging technologies, and innovative research methodologies to continuously improve research quality. Develops and maintains databases, dashboards, and other tools to track market trends, customer behavior, and competitor activity.

Market Analyst Specialist
Pakistan
𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 Expertise in researching international markets and analyzing global trends. Proficient in statistical software and data visualization tools to extract actionable insights. Skilled in designing and implementing research studies, surveys, and focus groups. Ability to identify trends, patterns, and insights to inform business strategies. Strong presentation and communication skills to convey research findings to stakeholders. Understanding of business principles and ability to drive growth through data-driven insights. Strong analytical and problem-solving skills to interpret complex data. Ability to collaborate with cross-functional teams to achieve business objectives.

Business Development Team Lead
New York, United States
𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 Provided leadership, developed strategy, and managed sales to drive business growth Analyzed metrics and built relationships with stakeholders to meet targets Coached and mentored team members and collaborated with other departments Demonstrated a commitment to continuous improvement Officially Lead and worked with Seniors Managing the issues , checking Interns progress time to time,manage Daily Reports Manage & concern with RFID products sales & Marketing across board

Business Development Intern
United States
𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 GAO RFID has implemented 1,000 RFID and IoT systems globally. Offers a large selection of active, passive, and semi-passive RFID readers, tags, and systems.GAO Tek Inc. is ranked as one of the global top suppliers in a wide selection advanced technology products. 𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 As Team Leader with offical people of GAOTek Team ,US Collaborate with International Teams as Business Development Provide lead & channel partner ship & Provide employees Working reports every day . Conducted research to identify potential clients, competitors, and industry trends Built and maintained relationships with stakeholders through networking Assisted the sales team in creating presentations, drafting proposals, and following up with leads Analyzed campaign results using data analysis tools

Personal Banking Officer
Karachi Division, Sindh, Pakistan
𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 Advise customers on bank services for their needs (e.g. loans and credit cards) Manage customer bank accounts; open, close and oversee transactions Refer clients to inhouse financial experts, as needed Reach out to potential customers to generate new business Present financial products and services to existing and prospective customers Perform administrative duties (e.g. entering data into banking software)SMP Account Dealing and Tail Management Car Ijarah & House Financing Services Acquired For Internet Banking to End Customers. Portfolio management To NTB & ETB

Research Administrative
Karāchi, Sindh, Pakistan
𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 Researching innovative themes and décor for corporate and private functions. Investigating industry challenges and emerging issues in event design. Executing visual brand strategies and creative marketing for YEO. Analyzing customer feedback to identify and resolve service issues.

Literary Raptor
Karāchi
𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 Coordinating reading activities and literacy programs across multiple campuses. Serving as a mentor to bridge literacy gaps and foster a culture of reading. Representing Iqra University to drive student involvement and leadership. Appointed as the first female Karachi Ambassador to advocate for national literacy.

Brand Representative
Karachi Division, Sindh, Pakistan
𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 Building and retaining high-value client relationships. Driving revenue through strategic product promotion. Executing lead generation and remote sales conversions. Overseeing end-to-end service and account retention.
Education
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