Asia M.

Rare Radar Media Group is a creative hub comprised of two brands: Rare Radar, a media company that spotlights creatives and entrepreneurs, and Rare Radar Experiences, our PR and experiential marketing agency. At Rare Radar, I lead pop culture and entrepreneurship coverage through flagship initiatives such as Celebrating Her, Libations with Legion, and the On Our Radar series—platforms designed to amplify fresh, diverse voices and empower aspiring journalists. Through Rare Radar Experiences, we produce client-driven event activations, marketing strategies, and PR campaigns that elevate brands and foster meaningful community connections. Across both entities, I build and mentor creative teams, cultivate strategic partnerships, and drive innovative storytelling across media and live experiences.

I led national brand and product launches across lifestyle and sports sectors by executing strategic influencer partnerships, managing activations and driving media relations. I secured media placements for clients in outlets including Forbes, the Los Angeles Times and Sports Illustrated. I wrote and edited website copy, blogs and digital content for multiple campaigns, ensuring alignment with brand voice and strategic objectives. I developed and executed influencer marketing strategies and creative campaigns for One Brand athletes and lifestyle influencers. I managed project timelines across content production, editing and delivery to ensure all milestones were met on schedule. I planned and executed targeted publicity campaigns to increase brand visibility and media coverage, built and maintained media and publicist databases, and coordinated interviews across broadcast, print and digital outlets. I also supported the CEO with PR and administrative functions while onboarding and training new team members to support operational efficiency.

I served as the primary point of contact, managing high-volume calls and assisting patients, families and vendors with professionalism and discretion. I conducted patient and staff screenings in compliance with COVID-19 safety protocols and scheduled patients for detox and outpatient services to support continuity of care. I processed and maintained medical records in accordance with HIPAA requirements and managed patient insurance information, including verification and pre-authorizations. I supported daily office operations by managing mail distribution, maintaining an organized front-office environment and coordinating citywide company events and internal initiatives. I also served as the purchasing liaison with the business office, reviewing charges, creating office materials and allocating expenses to appropriate accounts.

I managed advertising operations and client accounts for the student newspaper, overseeing ad placements, contracts, transactions and client follow-ups. I collaborated with editorial leadership and a faculty adviser on ad planning, revenue projections and publication goals. I designed and produced print and digital advertisements using Adobe Photoshop and led social media strategy and daily content creation, increasing engagement and click-throughs by 250%. I produced live event coverage across print and digital platforms, hosted and edited the “What’s Your Flo?” YouTube segment, and served as communications liaison for the Student Government Association, supporting campus-wide outreach and event promotion.