Asia Alkhawajah

Senior Marketing & Business Development Specialist @ GCB Contracting Group

About

Marketing strategist focused on how brands position themselves in the market, grow their presence, and build clear and consistent brand communication over time.Work usually begins with understanding the business itself — the market landscape, competitive dynamics, and where real opportunities exist — before shaping the marketing direction, brand positioning, and creative direction that guide how the brand appears and communicates.Experience spans across multiple sectors including Jewelry, Automotive, Electric Mobility, Construction, Events, Retail, and Entertainment, working on projects that range from brand development and market research to marketing strategy, creative direction, and integrated marketing initiatives.Particularly interested in environments where strategy, creativity, and execution work together, allowing marketing to support both brand growth and broader business objectives.

Country

Saudi Arabia

City

Riyadh Region

Industry

Marketing & Advertising

Skill

Social Media Content Creation, STP Marketing, Team Leadership, Team Building, Teamwork, PEST Analysis, SWOT analysis, Positioning (Marketing), Pricing Strategy, Competitive Analysis, Content Creation, Market Research, E-commerce SEO, Search Engine Optimization (SEO), Project Management, Content Strategy, Time Management, Brand Awareness, Social Media Strategy, Social Media Management

Experience

Senior Marketing & Business Development Specialist

GCB Contracting Group

2025-10 - Present · 1 yr

Riyadh, Saudi Arabia

Marketing & Business Development Specialist

GCB Contracting Group

2025-7 - Present · 1 yr 3 mos

Riyadh, Saudi Arabia

• Built and led a solid marketing foundation by establishing a strong social and digital presence aligned with long-term corporate positioning. • Contributed to business development by shaping strategic brand visibility across corporate identity and on-ground assets, reinforcing market positioning and corporate credibility. • Led ongoing market research focused on competitors, active and upcoming projects, and market value analysis to identify opportunities and support informed strategic direction.

Marketing Specialist | Business Development Support

Masaahaat KSA

2025-4 - 2025-7 · 4 mos

Riyadh, Saudi Arabia

• Supported commercial strategy through marketing-driven initiatives and market analysis to strengthen client relationships and expand market presence. • Conducted market insights and client analysis to support decision-making and opportunity identification. • Contributed creatively to brand and visual direction, ensuring marketing outputs aligned with strategic positioning and client objectives.

Marketing Specialist

The First

2024-4 - 2025-4 · 1 yr 1 mo

Riyadh, Saudi Arabia

• Innovate and create the EVOLT electric charger and the brand identity, coordinating the design process of the DC charger with specialized designers and electrical engineers. • Coordinate and oversee work between clients and the creative team. • Organize and execute corporate events and supervise the execution of corporate events and the construction of booths at exhibitions.

Account Manager

Mockup

2022-4 - 2024-7 · 2 yrs 4 mos

Riyadh, Saudi Arabia

• Manage Petromin Foton accounts on all social media platforms, create monthly content calendar for Foton vehicles to enhance their presence on social media. • Working on creating and writing creative monthly content with our team for Samaco Toys and Leisure, the largest distributor of toys in the Gulf countries. • Communicating with clients and coordinating work between the client and the creative team. • Creative ideas to build a different experience. • Creating & writing creative content compatible with Saudi culture.