Ashwyn Soni

Ashwyn Soni

Founder & CEO @ NAVRASA

About

I help jewellery brands strengthen their collections, streamline production, and scale with confidence. I’m 𝐀𝐬𝐡𝐰𝐲𝐧 𝐒𝐨𝐧𝐢, a jewellery manufacturing specialist with 20+ years of hands-on experience building high-value pieces for 𝐫𝐞𝐭𝐚𝐢𝐥 𝐜𝐡𝐚𝐢𝐧𝐬, 𝐠𝐥𝐨𝐛𝐚𝐥 𝐥𝐚𝐛𝐞𝐥𝐬, 𝐚𝐧𝐝 𝐞𝐦𝐞𝐫𝐠𝐢𝐧𝐠 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐫𝐬. I lead operations at 𝐍𝐚𝐯𝐫𝐚𝐬𝐚, where traditional Indian artistry meets engineered precision inside a 10,000 𝐬𝐪.𝐟𝐭. facility powered by 100+ 𝐬𝐤𝐢𝐥𝐥𝐞𝐝 𝐚𝐫𝐭𝐢𝐬𝐚𝐧 and modern digital manufacturing tools. My focus is simple: to develop jewellery that is 𝐛𝐞𝐚𝐮𝐭𝐢𝐟𝐮𝐥, 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧-𝐫𝐞𝐚𝐝𝐲, 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭, 𝐚𝐧𝐝 𝐠𝐥𝐨𝐛𝐚𝐥𝐥𝐲 𝐜𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐭. 𝐂𝐨𝐫𝐞 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 • Scalable manufacturing for premium & high-volume lines • Polki, Kundan, Diamond, Temple & advanced custom development • 14K–22K gold & silver using natural polki, diamonds, lab-grown & moissanite • CAD/CAM prototyping, technical detailing & manufacturing optimisation • Transparent costing, documentation & retailer-ready certifications • Structured systems designed for accuracy, repeatability & low-defect output 𝐌𝐲 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 Growing up around jewellery, I learned early to value both 𝐜𝐫𝐚𝐟𝐭𝐬𝐦𝐚𝐧𝐬𝐡𝐢𝐩 𝐚𝐧𝐝 𝐝𝐢𝐬𝐜𝐢𝐩𝐥𝐢𝐧𝐞. After completing my education at 𝐏𝐮𝐧𝐣𝐚𝐛 𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲, 𝐂𝐡𝐚𝐧𝐝𝐢𝐠𝐚𝐫𝐡, I entered the industry with a mission—to combine India’s heritage techniques with modern, dependable production systems. That vision led to 𝐍𝐚𝐯𝐫𝐚𝐬𝐚, a manufacturing ecosystem built for brands that demand 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲, 𝐬𝐜𝐚𝐥𝐚𝐛𝐢𝐥𝐢𝐭𝐲, 𝐚𝐧𝐝 𝐮𝐧𝐜𝐨𝐦𝐩𝐫𝐨𝐦𝐢𝐬𝐢𝐧𝐠 𝐪𝐮𝐚𝐥𝐢𝐭𝐲. 𝐖𝐡𝐚𝐭 𝐃𝐫𝐢𝐯𝐞𝐬 𝐌𝐞 ✔ Building manufacturing systems that help brands scale sustainably ✔ Bringing clarity, transparency & trust to the jewellery supply chain ✔ Preserving Indian craftsmanship while elevating it to global standards 𝐋𝐞𝐭’𝐬 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐈𝐟 𝐘𝐨𝐮 𝐖𝐚𝐧𝐭 𝐓𝐨: • Build or scale your jewellery line with reliable manufacturing • Launch new collections backed by technical depth & consistent output • Develop designs requiring precision, complexity & craftsmanship excellence 🌐 https://thenavrasa.com/ 📩 crm@thenavrasa.com

Country

India

City

Jaipur

Industry

Luxury Goods & Jewelry

Skill

Polki Jewellery Manufacturing, Kundan Jewellery Manufacturing, Diamond Setting, Gemstone Sourcing & Selection, CAD/CAM Jewellery Design, B2B Sales & Partnerships, Supply Chain Management, Brand Development, Jewelry Design, Jewelry Design and Craftsmanship, Innovation and Creative Direction, Entrepreneurship and Business Development, Bespoke Jewelry Manufacturing, Diamond Jewelry, Team Leadership and Collaboration

Experience

NAVRASA

Founder & CEO

NAVRASA

LinkedIn
2019-4 - Present · 7 yrs 6 mos

MBD TOWER Sudarshanpura RIICO Industrial Area

Navrasa is a luxury jewellery manufacturing partner for B2B clients — from large retail chains to celebrity designers and emerging jewellery startups. We specialize in Polki, Kundan, Diamond, and Temple jewellery, delivering custom jewellery design & development solutions at scale. What We Do: 🖌️ Design-to-Delivery: In-house CAD/CAM, prototyping, manufacturing, and quality control 👩‍🏭 Skilled Workforce: 100+ master artisans, each trained in heritage techniques 🏭 Facility: 10,000 sq. ft. production space equipped for bespoke and large-volume manufacturing ♻️ Ethics & Quality: Sustainable sourcing, global quality standards, <2% defect rate Key Achievements: 📈 📈 Delivered thousands of high-value pieces annually for leading retail brands and global jewellery houses 🤝 Long-term manufacturing partner for brands 🌏 Expanded into scalable jewellery production for export markets 🏆 Built operational systems blending heritage jewellery expertise with modern scalability Our Clients: Leading Indian retail chains, award-winning couture designers, and global jewellery brands seeking a dependable partner for premium production.

Kundan Charms

Owner

Kundan Charms

2008-8 - 2024-10 · 16 yrs 3 mos

Jaipur, Rajasthan, India

Operated a successful jewellery venture specialising in Kundan and diamond designs, serving niche B2B clients and private buyers. Highlights: 💍 Developed signature collections that gained traction in luxury bridal markets 🛠️ Managed sourcing, production, and direct client relationships

Education

Panjab University, Chandigarh

Panjab University, Chandigarh

LinkedIn

Business/Commerce, General

Ashwyn Soni's Contact Information

Email

******@***.com

Phone

(**) *** ****

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