Ashwyn Soni
Founder & CEO @ NAVRASA
About
I help jewellery brands strengthen their collections, streamline production, and scale with confidence. I’m 𝐀𝐬𝐡𝐰𝐲𝐧 𝐒𝐨𝐧𝐢, a jewellery manufacturing specialist with 20+ years of hands-on experience building high-value pieces for 𝐫𝐞𝐭𝐚𝐢𝐥 𝐜𝐡𝐚𝐢𝐧𝐬, 𝐠𝐥𝐨𝐛𝐚𝐥 𝐥𝐚𝐛𝐞𝐥𝐬, 𝐚𝐧𝐝 𝐞𝐦𝐞𝐫𝐠𝐢𝐧𝐠 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐫𝐬. I lead operations at 𝐍𝐚𝐯𝐫𝐚𝐬𝐚, where traditional Indian artistry meets engineered precision inside a 10,000 𝐬𝐪.𝐟𝐭. facility powered by 100+ 𝐬𝐤𝐢𝐥𝐥𝐞𝐝 𝐚𝐫𝐭𝐢𝐬𝐚𝐧 and modern digital manufacturing tools. My focus is simple: to develop jewellery that is 𝐛𝐞𝐚𝐮𝐭𝐢𝐟𝐮𝐥, 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧-𝐫𝐞𝐚𝐝𝐲, 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭, 𝐚𝐧𝐝 𝐠𝐥𝐨𝐛𝐚𝐥𝐥𝐲 𝐜𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐭. 𝐂𝐨𝐫𝐞 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 • Scalable manufacturing for premium & high-volume lines • Polki, Kundan, Diamond, Temple & advanced custom development • 14K–22K gold & silver using natural polki, diamonds, lab-grown & moissanite • CAD/CAM prototyping, technical detailing & manufacturing optimisation • Transparent costing, documentation & retailer-ready certifications • Structured systems designed for accuracy, repeatability & low-defect output 𝐌𝐲 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 Growing up around jewellery, I learned early to value both 𝐜𝐫𝐚𝐟𝐭𝐬𝐦𝐚𝐧𝐬𝐡𝐢𝐩 𝐚𝐧𝐝 𝐝𝐢𝐬𝐜𝐢𝐩𝐥𝐢𝐧𝐞. After completing my education at 𝐏𝐮𝐧𝐣𝐚𝐛 𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲, 𝐂𝐡𝐚𝐧𝐝𝐢𝐠𝐚𝐫𝐡, I entered the industry with a mission—to combine India’s heritage techniques with modern, dependable production systems. That vision led to 𝐍𝐚𝐯𝐫𝐚𝐬𝐚, a manufacturing ecosystem built for brands that demand 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲, 𝐬𝐜𝐚𝐥𝐚𝐛𝐢𝐥𝐢𝐭𝐲, 𝐚𝐧𝐝 𝐮𝐧𝐜𝐨𝐦𝐩𝐫𝐨𝐦𝐢𝐬𝐢𝐧𝐠 𝐪𝐮𝐚𝐥𝐢𝐭𝐲. 𝐖𝐡𝐚𝐭 𝐃𝐫𝐢𝐯𝐞𝐬 𝐌𝐞 ✔ Building manufacturing systems that help brands scale sustainably ✔ Bringing clarity, transparency & trust to the jewellery supply chain ✔ Preserving Indian craftsmanship while elevating it to global standards 𝐋𝐞𝐭’𝐬 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐈𝐟 𝐘𝐨𝐮 𝐖𝐚𝐧𝐭 𝐓𝐨: • Build or scale your jewellery line with reliable manufacturing • Launch new collections backed by technical depth & consistent output • Develop designs requiring precision, complexity & craftsmanship excellence 🌐 https://thenavrasa.com/ 📩 crm@thenavrasa.com
India
Jaipur
Luxury Goods & Jewelry
Polki Jewellery Manufacturing, Kundan Jewellery Manufacturing, Diamond Setting, Gemstone Sourcing & Selection, CAD/CAM Jewellery Design, B2B Sales & Partnerships, Supply Chain Management, Brand Development, Jewelry Design, Jewelry Design and Craftsmanship, Innovation and Creative Direction, Entrepreneurship and Business Development, Bespoke Jewelry Manufacturing, Diamond Jewelry, Team Leadership and Collaboration
Experience

Founder & CEO
MBD TOWER Sudarshanpura RIICO Industrial Area
Navrasa is a luxury jewellery manufacturing partner for B2B clients — from large retail chains to celebrity designers and emerging jewellery startups. We specialize in Polki, Kundan, Diamond, and Temple jewellery, delivering custom jewellery design & development solutions at scale. What We Do: 🖌️ Design-to-Delivery: In-house CAD/CAM, prototyping, manufacturing, and quality control 👩🏭 Skilled Workforce: 100+ master artisans, each trained in heritage techniques 🏭 Facility: 10,000 sq. ft. production space equipped for bespoke and large-volume manufacturing ♻️ Ethics & Quality: Sustainable sourcing, global quality standards, <2% defect rate Key Achievements: 📈 📈 Delivered thousands of high-value pieces annually for leading retail brands and global jewellery houses 🤝 Long-term manufacturing partner for brands 🌏 Expanded into scalable jewellery production for export markets 🏆 Built operational systems blending heritage jewellery expertise with modern scalability Our Clients: Leading Indian retail chains, award-winning couture designers, and global jewellery brands seeking a dependable partner for premium production.

Owner
Kundan Charms
Jaipur, Rajasthan, India
Operated a successful jewellery venture specialising in Kundan and diamond designs, serving niche B2B clients and private buyers. Highlights: 💍 Developed signature collections that gained traction in luxury bridal markets 🛠️ Managed sourcing, production, and direct client relationships
Ashwyn Soni's Contact Information
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