Ashwin Prasad
Startups, Careers & GTM strategies | A little bit of humour and a lot of heart @ Samunnati
About
Been a founder/operator in the Indian startup space for the last 10 years. I grew up in Coimbatore watching small factories and family-run businesses hum along, and I became weirdly obsessed with a simple question: what actually makes people succeed? That curiosity turned into a habit. I’ve always been the person mapping patterns across careers, markets, and customer behavior, then turning those patterns into something practical. Over the last decade I’ve lived the full founder-operator arc, from scrappy experiments to enterprise-scale execution. I started out as an engineer, but quickly drifted to building products and go-to-market engines because I like the messy intersection of people, incentives, and systems. I’ve launched consumer brands, built marketplace and SaaS products, and sat in acquisition conversations. I’ve also learned the hard way that timing, distribution, and narrative matter as much as the product. Most recently, I was in the CEO’s Office at Samunnati, where I led zero-to-one product and strategy initiatives and stepped into interim tech leadership when needed. The work here meant making decisions across teams, vendors, and systems, shipping under constraints, while owning outcomes. Lately, I’ve been spending a lot of my time tinkering with new AI tools and learning systems, trying to understand how tomorrow’s world is going to learn and work like, and what it will take to make that learning feel motivating and outcome-driven. Deeply passionate about: Products that make a difference. Content that emotes, connects. Relationships that last beyond transactions. In a short-form, reels first world, if you have read till here - We should talk :)
India
Bengaluru
Computer Software
Mergers & Acquisitions (M&A), Competitive Analysis, Digital Strategy, Strategy, Marketing, Product Management, Sales, Operations Management, Deal Development, Partner Relationship Management, Social Influence, Communication, Presentations, Strategic Partnerships, Vendor Relations, Venture Capital, Creator Mode, Leadership, Business Development, Account Management
Experience

GTM strategy - Platforms
Chennai, Tamil Nadu, India
Led multiple zero-to-one and scale-up initiatives at Samunnati across product, platforms, and CEO’s Office, shipping the Agri Assist scheme discovery platform for FPOs and farmers, launching Bharath FPO finder, and operationalizing group marketplaces that together process 1000+ crore GTV annually; additionally served as interim Head of Technology, driving CRM rollout, LOS migration, vendor renegotiations, and a cultural reset on accountability, while expanding validated FPO reach from ~6.5K to 30K through a GTM motion powered by voice AI, IVR and tele, and steering cross-functional turnarounds, corporate restructuring inputs, ecosystem relationships, and M&A evaluations for tech products and startups within India’s largest agri enterprise network focused on AMLA-led value chains.

Angel Investor
Gurugram, Haryana, India
A small step in my journey towards Angel investing. Wrote my first ever Angel Cheque through this creative venture from a really passionate team. Calling this a small cheque is an overstatement. Eight is on it's way to be one of the most loved audio apps of middle India. Fully confident in the team and their execution

Chief Of Staff
Responsible for setting-up functions, driving new initiatives and act as a liaison between founders and employees. Worked across initiatives such as the Series A deck, hiring & HR initiatives, Marketing and Branding, Offline Growth POC at different phases.

Founder
India
First stint with entrepreneurship. A lot of mistakes, lots of learning and growth. Projects under UniRetail were - One Retail - Our vision was to do a b2b2c model where the nearest retailer could deliver groceries to your home in under 10 mins. Think Zomato + Hyperpure. A Technology Platform for Small & Cottage brands to efficiently go-to market, increase visibility among retailers, marketplaces and wholesalers. Zepto won in this category after a series of startups tried different formats. We didn't find a PMF back then and hence shelved this. However, we had 2 acquisition offers for this marketplace for the network and the technology from a large Agri NBFC and legacy family business house in Tamil Nadu. Lickitos - An inhouse Snack Brand. We had to understand the challenges of a small brand and hence created a private label and retailed them. This was a big hit with consumers. We continued to ship this on demand in bulk batches. Should have just stuck to doing this before winding operations. Maybe this would be my retirement plan :) PetyThings - A Pet Parenting Community & pet retailing brand - This was soon shelved as we realised the market is too fragmented and was not the right time to enter the space. We also realised that we should cut the fat and not get distracted by adding burden to the core business. Restaurant Ops Management App - We onboarded a regional food brand on OneRetail app that took notice of our work and asked us to build an application which they can use to centrally manage their 130+ restaurant branches for Daily activity tracking, Maintenance ticketing module and in-app communication within the team.

Product Manager
Bengaluru Area, India
Ciel HR is one of the top 5 companies in the recruitment and staffing space in India, an evolved version of the MaFoi group. I was responsible for iBridge, a cross-company resource sharing marketplace. Responsibilities involved Product Management, Marketing, Content Strategy, Sales & account management. Basically the guy who did all 0-1 product initiatives in a services firm. iBridge was a micro start-up within the organisation.
Ashwin Prasad's Contact Information
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