Ashwini Ramakrishna

• Responsible for the P&L of the category across EU-5 markets • Understanding the consumer and industry trends, and expanding the catalog by on-boarding new vendors and brands • Building strategic relationship with the vendors to help them grow their business on Amazon platform • Negotiating annual contract, product cost, deals, promotions and marketing with the vendors to ensure best-in-class customer experience • Managing Deals and Promotions for the business unit (consists of 13 categories), ensuring the business unit delivers on targets for sourcing the best deals for the customers

• Designed the Go to Market Strategy and execution plan for new product launches at a national level • Set the sales and distribution goals by industry landscaping and competitor bench-marking for innovation products • Designed and implemented trade schemes and incentive programs for channel partners and monitored the ROI • Coordinated with the Point of sale merchandising agencies for designing the BTL merchandising and led the in-store visibility execution for various trade channels

- Responsible for retail sales in Karnataka (urban and South) with business size of 250 Cr annually and a distributor team of 300+ employees - Business planning for all categories (11 categories) and channels’ (6 channels) growth by leveraging understanding of brand trade strategy and channel business drivers - Building Consumer-shopper insight to plan and execute in-store marketing activities like window/shelf presence, in-store merchandising and promoters

- Responsible for retails sales of all brands in Kolkata (urban and North-24 pargana) with business size of 120 Cr annually and a distributor team of 150+ employees - Developing and training distributor sales team on product feature, sales pitch and objection handling - Planning growth strategy for up-country markets by expanding direct/in-direct coverage and distribution - Lead the site consumer market team, executing local marketing activities in urban West Bengal with projects like Beauty consultant promoters in beauty channel, brand trials at target group house, congregation points and schools • Resource planning for the trials, cost and manpower optimization • Identifying target consumer segment touch-points to increase penetration

-Responsible for Public Relations and Brand Management of the Institute -Media coverage and reporting of campus news and events by TV/Newspapers and Radio -Publicity and Sponsorship for campus fests from the Media houses

Title: Development & Execution of Colgate-Sensitive In-store activation plan in high throughput hyper & medical stores • Profiling and identification of stores on the basis of potential, throughput and footfall • Shortlisted creative agency on the basis of idea (artwork), execution capability & cost • Co-designed the POS merchandising with the agency and customer marketing team • Aligned the stores on display space and negotiated the terms of trade for the visibility Results: • Executed in 10 hyper and medical stores in Mumbai • Project process used as benchmark for pan-India execution

• Analyzed the Business Units' business requirement, budget and developing a project strategy • Estimated Project cost, material and technical specification requirement for floating tenders • Bid evaluation of the quotations, procurement of materials, project planning Rewards & Recognition • Commissioned 6 bays as part of the airport expansion project at Cochin International Airport Ltd • Represented BPCL at the National Competition for Young Managers’09 at the regional level