Ashwin Ambala

• Undertook in depth analysis of top brands for Redington Group (Rev $2Bn+) to solidify current strengths, plan for future growth, friction/gaps identification and heat maps alignment • Worked on Joint Business Plans (JBP) for market share increase in existing competition landscape & collaborated on RFPs for new product contracts globally • Engaged with teams from India, Middle East, Africa & Turkey for bottoms up channel/GTM expansion and alignment with world wide Brands Leadership

PROTECT the CORE - Strategy for Matured Businesses: UAE & KSA • Developed 3/5 year strategies for UAE & KSA (Rev $3 Bn) and devised GTM/sub GTM plans aligning with firm’s objectives, growth levers & strategic initiatives • Assessed 100+ brands for Invest, Harvest & Divest using P&L and ratio analysis, contributing 90% Rev • Tracked & mitigated concentration risks of Partners, GTMs & credit, improving on benchmark - Pareto ENHANCE the CORE - Strategy for Business Expansion: South Africa • Undertook market analysis of RSA (TAM: $10 Bn) on Product categories, Brands & Channel landscapes • Drafted RSA’s Strategy framework, WTP & HTW approaches; Worked on RFPs & Distribution contracts • Evaluated Targets (inorganic growth) on Financial Strengths & Channel capabilities; To ach $0.1Bn Rev BEYOND the CORE - Strategy for Incubation Businesses (Sustainability Framework) • Conducted multi-geo feasibility studies to identify high-impact projects (Zero to 1) for scalable growth • Structured Solar Business case and handled operations - FTEs, brands, partners, credit, ops, logistics; • Implemented strategic cascade, focusing on market positioning, benchmarks, moats & support needed CEO’s Office functions • Led cadence calls of all CEO priority projects across MEA; managed tracker for Leadership huddles • Collaborated cross functionally with Fin, Legal, SCM, Category, Sales, HR for Vendor/Partner meetings • Created presentations for QBRs, Board meetings, Townhalls, Investor & Analyst meetings; highlighting hits/misses, cross pollination opportunities, P&L analysis (Rev, GM, Opex, PAT, RoCE, NWC) and insights

Growth Strategy - Global Technology Clients (SaaS) 1. Worked on GTM projects for RPA & Intelligent Document Processing (IDP) vendors; undertook baselining 2. Co-delivered strategy workshops for 8 clients with aggregate ARR of USD 3bn; created BD proposals 3. Undertook Client engagement, aligned at budget center levels & created 4 thought leadership materials 4. Handled inquiries on product-led growth strategies for 10 clients across intelligent automation offerings Research: PEAK Matrix Assessment - RPA and IDP technologies 1. Published PEAK reports for RPA & IDP vendors, having global market share of 80% & 60% respectively 2. Co-authored State of the Market reports on RPA & IDP, including primary research on 200+ enterprises

- Content creation platform demystifying new age start-up models & thought provoking alternatives - Launched marketing campaigns, created community of start-up enthusiasts, & started founder-talk series - Published 50+ long & short form articles, pictographs & sliders; garnering 500K+ impressions

- Analysed Textile policy for 8+ states; benchmarked 21 metrices for INR 45 bn budgeted govt. policies - Summarised Ministry releases & resolved 50 +FDI queries for PLI scheme of INR 106 bn for all products - Catalogued 150+ firms, investors; drafted incentives report for Investments worth INR 190 bn creating - Analysed Pashmina, Cashmere industry of India, China, Mongolia & Iran, constituting 90% of global trade

• Analysed 2000 firms, benchmarked 10 parameters for M&A; shortlisted 200 leads for $5bn valued Unicorn • Conceptualized acquisition decks for SMEs with INR 1 bn+ rev/yr; liaised with BD, Ops, & Fin teams • Pitched equity partnership to 80 CXOs; assisted Strategy Head in 40 target meets; zeroed 4 firms • Orchestrated management meet for potential acquisition worth INR 0.5 bn; anchored onsite inspection

- Contributed in 6 policy domains in coordination with 40+ membered team for the project - Worked on Tamil Nadu's Ruling dispensation's election manifesto impacting 60 mn+ population - The project was under astute guidance and mentorship of Finance Minister, Palanivel Thiagarajan https://www.linkedin.com/feed/update/urn:li:activity:6797800450252001280/

- Developed new business model, leading to 2x increase in number of vehicles - Enhanced earnings by 35% per vehicle on monthly basis along with ensuring stable cash flows - Reduced overall cost, including maintenance cost by 25% per vehicle on yearly basis - Increased business turnover by 120% and effectively the managed manpower of 10 people

Worked for an early stage, interstate trucking aggregator incubated at TBIU, IIT Delhi. Key achievements include, - Handled customer journey mapping and increased fleets on platform from 180 to 3800 in 18 months. - Billable days increased from 14 to 22 per month and billable Kms from 4000 to 5500 per month. - Established fair prices for Suppliers by ensuring cost reduction by 3.5% for transportation. - Ensured an increase in monthly revenue from 10L to 80 lakhs in span of 6 months - Effectively managed team of 6 and liasoned between vendor acquisition and fulfillment team for growth

Title of Project was "Improving Quality of Life - related to health", under Mentorship of Dr Nitin Kulkarni, Indian Administrative Services, Govt of India. Project involved - extensive primary research and secondary, - data analysis and interpretations, - understanding Kerala and Delhi model of health - provide suggestive policy measures and best practices During the course of project, interacted with following govt officials both at policy making and implementation levels for nuanced understanding of the project, 1. Chief Medical Officer, Ministry of Health, India 2. Manager, National Rural Health Mission, Ministry of Health, India 3. Officer on Special Duty to Chief Minister of Delhi, India

IITRekart was an on-campus social entrepreneurial initiative. It was an affiliate marketing based e-commerce portal specifically focused on the campus residents. - Proceeds totaling to Rs. 20,000 was handed over to the CRY Chapter, Roorkee - Facilitated 750+ transactions with GMV of Rs. 3 Lakhs - Won the Best Startup Award at Sciothon, Campus social Startup Challenge, 2015

Student Exchange Program