Ashutosh Kumar Singh
Media Buyer @ SkyWing Real Estate
About
Results-driven Digital Marketing & Performance Marketing professional with 4+ years of hands-on experience running paid advertising campaigns and lead generation systems for startups and growing businesses. I specialize in Meta Ads (Facebook & Instagram), paid social advertising, campaign optimization, audience targeting, A/B testing, and conversion tracking. I’ve worked across the full funnel — from ad creatives and landing page alignment to performance analysis and ROI optimization. Alongside my professional experience, I’m an Electrical Engineering undergraduate, which strengthens my analytical approach to marketing, data interpretation, and problem-solving. I’m comfortable working with metrics such as CPC, CPA, ROAS, CTR, and using insights to scale campaigns efficiently. I’ve collaborated with founders and remote teams, delivering: (1) Lead generation & demand generation campaigns. (2) Performance marketing strategies. (3) Budget optimization & scaling. (4) Creative testing and reporting. Currently seeking remote internships or entry-level roles (US & global) in: (1) Business development executive. (2) Digital Marketing. (3) Performance Marketing. (4) Paid Ads / Paid Social. (5) Growth Marketing. If you’re looking for someone who can execute, analyze, and optimize, let’s connect..
India
Greater Jabalpur Area
Higher Education
Programmatic Media Buying, Business Development, Digital Marketing, Social Media Marketing, Creative Content Creation, Digital strategy Enthusiast, Business Analysis, Graphic Design, Thumbnail design , Digital Strategy, Facebook Ads Manager, Search Engine Optimization (SEO), SEO Copywriting, E-commerce SEO, Paid Social Media Advertising, Digital Marketing Analytics, Social Media Advertising, Video Editing, Analyze Information, Visual Storytelling
Experience
Media Buyer
SkyWing Real Estate
1) Plan, execute, and optimize paid advertising campaigns (primarily Meta Ads) 2) Manage ad budgets to maximize ROI and generate qualified leads 3) Develop and test ad creatives, audiences, and funnels for better performance 4) Track key metrics like CPL, CTR, and ROAS to improve campaign efficiency 5) Collaborate with creative and sales teams for campaign alignment 6) Scale high-performing campaigns and continuously optimize underperforming ones 7) Generate consistent, high-quality leads for the real estate segment 8) Prepare performance reports and insights for data-driven decision making
Business Development Executive
Edit on the Spot
1) Led outbound lead generation through cold email, LinkedIn outreach, and messaging platforms 2) Converted qualified prospects into clients through structured follow-ups and proposal coordination 3) Supported onboarding and ensured alignment between marketing and delivery teams 4) Maintained CRM tracking and improved follow-up efficiency
Social Media Intern
Spearmint Technologies
Remote
1) Assisted in planning and executing social media campaigns to increase brand engagement 2) Created and scheduled content across Instagram, Facebook, and LinkedIn 3) Analyzed performance metrics to refine posting strategy and improve reach
Video Editor and Thumbnail designer
(freelancing)
• Produced and edited engaging video content to enhance brand visibility and audience engagement. • Collaborated with cross-functional teams to implement effective digital marketing strategies. • Analyzed video performance metrics to optimize content and increase viewer retention. • Managed social media platforms, driving organic growth through targeted campaigns.
Digital Marketing Intern
InAmigos Foundation (IAF)
1) Assisted in managing Google Ads campaigns 2) Monitored CTR, CPC, and conversions to suggest optimization improvements 3) Conducted keyword research and audience targeting analysis
performance marketer
(freelancing)
1) Managed Meta & Google Ads campaigns with monthly budgets ranging from $50,000+ 2) Improved campaign ROAS by up to 3—5X through audience segmentation and creative testing 3) Reduced CPL by 20-35% via funnel optimization and landing page improvements 4) Launched and scaled lead generation and e-commerce campaigns across multiple niches 5) Conducted A/B testing on creatives and audiences to improve CTR and conversion rates 6) Delivered performance reports with actionable insights to optimize spend allocation
Education
Jabalpur Engineering College
Electrical engineering
Ashutosh Kumar Singh's Contact Information
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