Ashu Misser

Ashu Misser

Group Head Marketing @ GlobeToyota

About

Strategic Automotive Marketing Leader | Group Head – Marketing, Globe Toyota With 15+ years in India’s automotive industry, I bring diverse experience across brands like Maruti, Renault, Mercedes-Benz, and Audi. My journey spans both mass and luxury segments, shaping a strong understanding of customer behavior, retail dynamics, and brand strategy. Currently leading marketing at Globe Toyota, I focus on building integrated strategies that go beyond campaigns—connecting product, experience, and business outcomes to drive growth and customer engagement. MBA in Operations & Marketing, with a strong belief that marketing is not just a function, but a core business driver.

Country

India

City

Chandigarh

Industry

Automotive

Skill

Creator Mode, Marketing, English, Operations Management, Team Management, Negotiation, Team Building, Market Research, Business Strategy, Recruiting, CRM, Vendor Management, Business Development, Sales Management, Team Leadership, Teamwork, Management, Sales, Customer Relationship Management (CRM)

Experience

GlobeToyota

Group Head Marketing

GlobeToyota

LinkedIn
2020-11 - Present · 5 yrs 11 mos

Haryana & Punjab

As the Head of Marketing at Globe Toyota, I bring a deep understanding of the distinctive features of the social media marketing landscape, guiding my team to navigate it successfully. Currently overseeing a significant project initiated in November 2020, our focus is on increasing demand for Toyota's A&B Segment cars, particularly in the Haryana and Punjab markets.

Four Wolves Technologies

Managing Director

Four Wolves Technologies

LinkedIn
2018-11 - 2020-11 · 2 yrs 1 mo

Chandigarh, India

As the Managing Director of Fourwolves Technologies, I led a successful digital marketing institute and lead generation company from November 2018 to November 2020, when the business concluded due to COVID challenges. Specializing in website design, SEO, lead generation, SEM/PPC, social media, and mailer campaigns, our two-year journey was marked by significant accomplishments. Eager to connect and explore new opportunities in the dynamic realm of digital marketing.

Audi Chandigarh

Head Of Marketing

Audi Chandigarh

LinkedIn
2016-4 - 2018-10 · 2 yrs 7 mos

Audi Chadigarh

As Audi Chandigarh's Head of Marketing, I drive marketing effectiveness by addressing short and long-term issues, providing relevant information, and recommending actionable strategies. My responsibilities include developing product-specific marketing plans, overseeing promotional support, and cultivating customer relations through targeted programs. I lead market research efforts, providing valuable insights for present and future products by evaluating trends and analyzing statistics. I maintain a robust research database and promptly address marketing inquiries. In financial management, I prepare annual budgets, manage expenditures, and analyze variances to achieve objectives. Ensuring operational efficiency, I schedule tasks and follow up on work results within the marketing department.

Mercedes-Benz Joshi Autozone

Marketing Manager

Mercedes-Benz Joshi Autozone

LinkedIn
2014-9 - 2016-4 · 1 yr 8 mos

Maintaining close relationship with Publishers/editorial teams to implement marketing campaigns that are multichannel and closely aligned to business and brand objectives. This requires working closely with specialists within research, subscriptions, trade marketing, PR and digital to ensure a fully integrated proposition Working with third parties including manufactures, suppliers, event organizers and agencies to help build key brands to extent our reach and unlock potential revenue To initiate and deliver marketing campaigns across the portfolio and ensure that activity is thoroughly planned, measurable and delivered on-brand, on-budget and within agreed timescales to the highest creative standards To manage and implement all marketing communications activities for the specific portfolio including magazine and website promotion, video, social media campaigns, affiliate and e commerce tactics, brand extension activity and events Getting the work done from team efficiently and on time .

GlobeToyota

Sales Trainer

GlobeToyota

LinkedIn
2014-1 - 2014-9 · 9 mos
GlobeToyota

Head Marketing

GlobeToyota

LinkedIn
2012-9 - 2014-9 · 2 yrs 1 mo

Chandigarh Area, India

My Roles as Head Marketing at Globe Toyota 1. Researching and reporting on external opportunities 2. Managing agencies 3. Developing the marketing strategy and plan 4. championing customer relationship management in the organization 5. Identifying new business opportunities

Mahindra Group

Marketing Manager

Mahindra Group

LinkedIn
2012-6 - 2012-11 · 6 mos

Enhance Sales Of XUV 500

AUTOPACE NETWORK PRIVATE LIMITED

Marketing C/O

AUTOPACE NETWORK PRIVATE LIMITED

LinkedIn
2011-6 - 2012-6 · 1 yr 1 mo

Chandigarh Area, India

Marketing Of Maruti

Mahindra Group

Trainee

Mahindra Group

LinkedIn
2010-5 - 2010-6 · 2 mos

I worked with the sales team and with the service team there at Mahindra & Mahindra (Chandigarh)

Education

PROTON business school

PROTON business school

LinkedIn

Operations, Marketing

2009 - 2011 · 2 yrs
PROTON business school

PROTON business school

LinkedIn

Specialization Operations & Marketing

2009 - 2011 · 2 yrs
Panjab University

Panjab University

LinkedIn

Art/Art Studies, General

2005 - 2008 · 3 yrs

Ashu Misser's Contact Information

Email

******@***.com

Phone

(**) *** ****

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