Ashu Raheja

- Developed and implemented strategies to foster customer engagement and drive business growth - Tracked and analyzed funnel performance, identifying optimization opportunities at each stage - Work with the product development team and design team to conceptualize, develop, and iterate on prototypes. Experienced in comprehensive product marketing, specializing in strategic brand management, product positioning, market research, and customer- centric strategies for leading companies. - Effectively coordinated with cross-functional teams including product, technology, business development, and compliance. - Developing and executing innovative digital marketing strategies, consisting of social media campaigns, contributing to an increase in customer acquisition. - Leading diverse teams, fostering collaboration for efficient outcomes and crafting impactful go-to-market strategies that enhance customer engagement. - Work as a liaison between development and stakeholders, ensuring seamless communication and cohesive project execution. - Successfully collaborated with a team of gig workers to manage and process vast amounts of location data,ensuring the smooth and efficient operation of the TaskByte app. - Oversaw the development and deployment of a geospatial data management system, streamlining data collection and analysis processes, leading to improved decision-making capabilities. - Plan and execute on-site workshops and marketing events.

- Handling delivery of various programs, both blended and online with a mindset to make continuous improvements to the delivery process. - Involvement in the complete life cycle of the program, starting from enrollment of candidate to delivery of final class in the program. - Ensuring that all aspects of the standard operating procedures with regards to timing and organization of programs, formats, feedback collection, etc. are completed well and on time. - Coordination with faculty to ensure everyone is well informed of the required delivery and prepared for the session in time as well as available on agreed time and venue. - Coordination with all program participants to ensure that they are coming to the program regularly, ensuring polite discipline, getting all required paperwork completed, as well as managing the submission of assignments, projects and any other deliverables etc. - Preparing reports on the performance of program participants including their performance through measurement parameters and their timeliness in submission of required assignments etc. - Ensuring availability at all times of complete and updated course materials for program participants and coordinating with respective faculty members to get the same organized and updated at regular intervals. - Developing and maintaining a master schedule of programs that are being organized. - Coordinating with faculty from top institutions in the world like UC Berkeley Center for Executive Education at Haas School of Business, UCLA Anderson Graduate School of Business Executive Education, Chicago Booth School of Business Executive Education and Harvard Medical School Executive Education.

- Handling the entire function of Traditional Marketing including ATL and BTL. - Handling Digital Marketing for external and internal customers which includes Website development & designing, SEO, SMO, PPC and Content Management. Heading a team of developers, digital marketers, graphic designers and content writers. - Experience in setting up of startups from the scratch. - Liaison with external vendors for all Marketing and POS requirements of the company including broachers, pamphlets, banners, posters, catalogues, hoardings and similar collaterals. - Handling on ground marketing events for the company in India. - Ensuring effective preparation of proposals, reports, presentations, and conduct workshops to further the Sustainable Business team agenda. - End to end client management from Pre-Sales to Post Sales. - Contributing towards Setting operational goals & expectations and making sure that these goals & expectations are achieved through regular monitoring - Monitoring the performance of employees to ensure efficiency in operations and meeting of KRAs Leading, training & monitoring staff to ensure efficiency in business operations and meeting of targets

- Engaged in utilizing & allocating work to a team of 15 members - Actively participated in process trainings and Global Orientation Program of the organization - Identified the needs & worked with German counterpart for the purpose of imparting process trainings - Involved in regularly updating procedure manual and work instructions as per ISO 9000 directives - Answered process related queries, and assisted other team members to understand the process - Conducted quality check as and when required and suggested the improvement areas - Liaised with the clients through e-mails, and telephone on a daily and weekly basis and prepared minutes of meeting to share with the stakeholders - Worked on ad-hoc projects of different clients and delivered the same within a deadline and capacity - Formulated MIS reports, namely daily and weekly operations capsules, monthly trade co report - Efficiently maintained ad-hoc reports like system downtime, query tracker, update tracker, issue log sheet, training records, production and non-production hours for management review - Ensured effective preparation of client database for future deadlines of office actions (US, PCT, and Foreign) Highlights: - Acknowledged & awarded CPA Global Achiever for the month of April 2012 - Adjudged as Best Performer for the Month of March 2010 - Successfully received Certificate of Recognition for the month of July 2009 - Holds the distinction of being selected & nominated for the Quarterly Award from the team - Attained 100 percent in the first internal test conducted in CPA Global on US and PCT prosecution