Ashraf Abu Safieh

➤ Creating and running pricing plans and upselling strategies through a clear understanding of customers' business drivers and technical challenges by optimizing customer needs to increase the company’s profitability. ➤ Devising and placing significant performance-driven contracts by introducing a new remuneration structure, improving contractual liabilities, and overseeing production logging contracts from tender preparation to contract close-out. ➜ Enhanced existing contracts refining sow and specs, which resulted in reducing operating cost by 25% ➜ Improved operating efficiency leading to increase profitability by $36 million per year and achieved company KPIs while controlling budgets and costs. ➜ Played an essential role in the "E-Well Solutions" project; automation of data delivery and Key Performance Indicators (KPIs) evaluations.

➤ Created long-term plans linking business, technology, and industry and articulated alignment between business goals, market needs, and digital transformation, identified resources and key success factors, drove awareness of change management, and led projects through gathering data and developing and implementing transformation strategies to achieve business growth. ➤ Built and leveraged relationships with relevant partners to develop a network that supported business outcomes, defined and measured (KPIs), leveraging the company's value maps and aligning customer needs with tools and processes. ➤ Developed Pulse Neutron Diffusion correction software and qualified the tool in UAE