Ashraf Saber
Technical Sales Engineer – Electrical Products @ Tricom Controls & Services
About
Sales Professional | Electrical Engineer Experienced in Technical Sales and O&M for Water & Wastewater Plants since 2012, with a strong background in industrial projects. Proven track record in driving sales, exceeding targets, and building strong client relationships across oil & gas, steel, cement, sugar, food & beverage, textiles, pharma, and water & wastewater sectors. Expert in Schneider Electric, ABB, Siemens, Eaton & Basler Electric, delivering tailored solutions that maximize efficiency and business value. 📞 +201096089832 ✉️ Ashrafsaber997@gmail.com
Egypt
Markaz Qellin
Industrial Automation
Type Tested Panel, Motor Control Center, Business Analysis, Operations Management, Maintenance Management, Preventive Maintenance, Team Leadership, Creative Problem Solving, Delegation, Strategic Planning, Business Planning, Project Management, Team Management, Customer Satisfaction, Customer Relationship Management (CRM), Account Management, Sales Operations, Sales Presentations, Process Improvement, Customer Support
Experience

Technical Sales Engineer – Electrical Products
Plant No 160, Industrial Area, New Cairo 3, Cairo Governorate
• Responsible for sales of a wide range of electrical solutions, including Type Tested LVSWG, Prefabricated Mobile Power Modules, Generator Control Panels (GCP), Generator Synchronization Panels (GSP), Automatic Transfer Switches (ATS), Stainless Steel Cabinets, EX Lighting, Junction Boxes, and more. • Developing and executing sales strategies to achieve and exceed targets. • Assisting in the preparation of technical and commercial offers, providing optimal solutions tailored to customer needs. • Coordinating with design, production, and service teams to ensure project feasibility and timely delivery. • Monitoring market trends and competitor activities, and recommending actions to enhance market positioning. • Maintaining strong relationships with existing clients to ensure satisfaction and encourage repeat business. • Identifying and approaching potential clients, conducting meetings to understand project requirements.

O&M Electrical Engineer
• Contributed to the development and upgrading of the station’s efficiency by adding (2) 15 HP submersible pumps, upgrading electrical panels and their protection and control systems, installing a 1-ton crane and stainless-steel stair, and enhancing warehouse operations by increasing the stock of grease, oils, and equipment. • Scheduling regular maintenance on equipment’s, Maintaining records of maintenance activities. • Operate, monitor, maintain, and trouble-shoot station and its processes. • Supported, supervised, managing team and check report of Operation and maintenance. • Frequently attend workshops, meetings, and educational seminars to improve knowledge and performance level.

Technician Operation and Maintenance of Stations
Markaz Qellin, Kafr ash Shaykh, Egypt
Contributed to the development and upgrading of the station’s efficiency by changing (3) submersible pumps, adding (2) 50 hp motors & developing electrical panels and their protection and control system Scheduling regular maintenance on equipment’s Maintaining records of maintenance activities Operate, monitor, maintain, and trouble-shoot station and its processes Managing 10 operators over 3 shifts and 7 days a week Frequently attend workshops, meetings, and educational seminars to improve knowledge and performance level.

Hotline Specialist
Markaz Qellin, Kafr ash Shaykh, Egypt
Contributed to reducing the number of complaints by scheduling the periodic maintenance of water and wastewater networks Identify customers’ needs, clarify information, research every issue and provide solutions and/or alternatives Manage large amounts of inbound and outbound calls in a timely manner Document calls/texts/emails correctly into computer tracking system.

Customer Service Specialist
Markaz Qellin, Kafr ash Shaykh, Egypt
Contributed to an increase in sales and contracts with the company by 180 % by negotiating with customers, Update our internal databases with information about technical issues and useful discussions with customers Follow up with customers to ensure their technical issues are resolved Liaising with colleagues or managers to find the best solutions to customers’ issues Assist in training junior Customer Support Representatives.

Area Sales Manager
33 Street 2, Damanhour Shobra, Shubra El Kheima 1, Al Qalyubia Governorate 6210311
• Developed targeted sales strategies for each qualified lead, and Executed channel sales strategies to meet qualitative and quantitative targets profitably, including orders, revenue, market share, and customer satisfaction. • Qualified and pursued new opportunities across various sectors in Egypt and globally. • Conducted market research to identify industry trends and analyze competitor offerings. • Managed the project life cycle from Purchase Order (PO) through FAT, shipments, payments, documentation, installations, training, and after-sales support. • Arrange payment between current customers and the accounting department. • Coordinated visits and presentations with Schneider Electric for clients and prospects. • Collaborated closely with engineering teams to ensure proposed solutions align with client needs. • Supported, supervised the area sales team and check the report of data base with the new customers reported by them.

Technical Sales Engineer
33 Street 2, Damanhour Shobra, Shubra El Kheima 1, Al Qalyubia Governorate 6210311
• Manage the complete sales cycle from generating leads to closing deals. • Follow up on PO to ensure deliveries and after-sales services meet schedules and customer expectations. • Attend electrical exhibitions to scout for new customers. • Deliver presentations effectively, understanding and presenting Schneider Electric existing and new product range to prospects. • Provide consultations to customers, focusing on industrial solutions (Software, Automation, etc.). • Develop and execute strategic sales/business strategies, establish call plans, and develop account profiles. • Internal coordination between Sales, Projects, and After-sales departments. • Arrange meetings and site visits to follow up and maintain client relationships for future opportunities. • Regular reporting on progress against channel strategy, planning, and budgeting. • Maintain a high level of customer satisfaction through increased availability/access, timely communication, order handling, follow up, and technical support.
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