Ashraf Mohd

Managed key power retail accounts under the Jumbo Agencies Division, overseeing strategic partnerships with leading retailers including Emax, Sharaf DG, Plug Ins, ACE Hardware, Hyper Panda, and Galeries Lafayette. Played a pivotal role in driving growth, optimizing supply chain operations, and executing sales strategies across multiple high-profile retail channels.

Managed the dealer network for Apple and Samsung mobile accessories across key areas including Deira, Bur Dubai, Computer Plaza, and Al Fahidi, while also handling power retail accounts such as Harman House, Plug-Ins, and various mall-based kiosks. Oversaw export markets including Oman and parts of Africa, expanding channel reach and driving revenue growth. Set sales targets for dealers and created effective plans to consistently meet and exceed them. Conducted regular product training sessions for dealer staff to ensure up-to-date knowledge and improved in-store sell-through. Motivated and supported dealers to enhance brand visibility and push product performance. Appointed and onboarded new dealers to expand market coverage, while also managing slow-moving and non-moving stock to maintain healthy inventory turnover. Carried out market analysis to identify trends, explore new product opportunities, and monitor competitor activity. Consistently achieved monthly and yearly sales targets through a combination of strategic planning, strong relationship management, and market insight.

As a Department Manager, I was responsible for driving sales of high-end products while ensuring exceptional service delivery to high-profile customers. I managed all aspects of the sales process, including after-sales support and customer satisfaction. I maintained and optimized product displays to align with brand standards and enhance customer experience. Additionally, I developed and executed strategic plans to consistently achieve sales targets.