ASHOK SN
Chief Strategy and Distribution Officer @ MediBuddy
About
Over the course of more than two decades, I've navigated life and health insurance, reinsurance, and healthcare. My professional journey has encompassed diverse roles, including business development, distribution, risk management, and strategy. I've been fortunate to initiate numerous greenfield projects, establishing new functions, exploring uncharted territories, and expanding product categories. As a visionary and institution builder, I've led over a dozen long-lasting greenfield initiatives. At Hannover Malaysia, I spearheaded business development for ' U for Life', Hannover Re's first fully digital insurance distribution JV. Here, I shared the full nine yard responsibilities with the then GM of Hannover Re Malaysia. My contributions at Max Life have left a lasting impact. Leading multiple functions, I achieved a decade-best mortality experience and acclaimed claims experience, receiving ASQ and EFMA recognition. I played a pivotal role in introducing a groundbreaking innovation - InstaClaim, an industry-first claims service. This is now an industry standard Currently, I steer my organization's strategy, new initiatives, and distribution efforts. My expertise lies in creating efficient distribution networks, developing Go-To-Market strategies, structuring reinsurance frameworks, incubating innovative products, and refining underwriting and claims processes In the Indian context, I laid the foundation for Hannover Re's presence and pioneered the integration of e-commerce channels into the life insurance landscape. I take pride in conceptualizing India's first Health Savings Account (HSA) equivalent with GenRe ensemble, a concept I continue to personally endorse. Before entering the corporate world, I embarked on a four-year research journey, delving into the intricacies of depression, anxiety, and memory. My deep passion lies in improving healthcare accessibility and affordability, coupled with a strong advocacy for integrating behavioral science into wellness practices. Furthermore, I am well-versed in administering Psychological First Aid (PFA), emphasizing my commitment to holistic well-being. In essence, my journey is a testament to a harmonious blend of experience, vision, and an unwavering dedication to progress. All posts and comments are in personal capacity.
India
Bengaluru
Health, Wellness & Fitness
International Joint Ventures, Operational Strategy, Board of Directors, P&L Management, National Sales Management, Healthcare, Executive Management, Reinsurance, New Business Development, Product Development, Insurance Consulting, Health Insurance, Underwriting, Insurance, Accident, Start-ups, Negotiation, Business Strategy, Strategic Planning, Intrapreneurship
Experience

Chief Strategy and Distribution Officer
At MediBuddy, we are committed to advancing healthcare accessibility and affordability across India, with a particular emphasis on integrating a wide range of healthcare services, from virtual and in-clinic consultations to lab tests, pharmaceutical delivery, and surgical concierge services. Our platform plays a critical role in enhancing healthcare delivery, especially in the corporate, insurance and financial institution sectors. In my capacity, I guide the strategic development and expansion of these services and distribution, leveraging deep experience with payors- life and health (re)insurance companies. Over the last five years, we’ve experienced significant growth, driven by collaborations with payers including insurers. I also participate extensively in mergers, acquisitions, and the incubation of new ventures. A key aspect of my role involves leading MediBuddy's strategic planning process. This includes formulating payer-focused and service oriented business strategies, managing long-term goals, and developing actionable plans that align with our broader vision.

Director, Underwriting and Claims (International Markets)
Hong Kong
In my capacity as a Strategic, Risk Governance, and COE executive reporting directly to the Global COO, I oversaw underwriting and claims spanning from Europe to APAC, encompassing diverse sectors such as Health, Life, Travel, Accident, and Disability insurance. With the highest binding authority for both underwriting and claims, I was entrusted with critical decision-making responsibilities. Among my notable achievements, I spearheaded a comprehensive claims cost containment initiative targeting the global health markets. Additionally, I assumed the role of interim regional group underwriter for employee health, leveraging my expertise to optimize risk assessment and management strategies. Collaborating closely with the Global COO, I contributed to strategic endeavors aimed at refining our operating model and addressing annual commitment challenges. These initiatives reflect my commitment to driving organizational excellence and maximizing operational efficiency on a global scale.

SVP & Chief Underwriter, Head of Claims, Mortality Experience Reinsurance & Medical Network
As the Senior Leadership Team member serving as Chief Underwriter & Head of Claims, I oversee pivotal functions including Underwriting, Claims Management, Mortality Experience Management, Fraud Management, Medical Network Management, and Reinsurance Administration, ensuring the seamless operation of critical aspects within the insurance domain. Pioneering innovation within the industry, I introduced the groundbreaking trademark service, InstaClaim, revolutionizing claim settlements with a remarkable one-day turnaround time. This initiative not only elevated customer satisfaction but also set a new standard for efficiency and responsiveness in the insurance sector. Furthermore, my strategic leadership contributed to achieving the best mortality experience in a decade, underscoring our commitment to excellence and risk management practices. My efforts have been recognized through prestigious accolades, including consecutive awards for innovation at the group level for two years running. Additionally, my dedication to quality improvement projects earned recognition as a finalist at the ASQ World Quality Council for two consecutive years, alongside being honored as the best sponsor of quality projects at the group level. These achievements reflect my unwavering dedication to driving innovation, excellence, and quality within the insurance industry.

Regional Client Manager (ASEAN plus),Director- Market Access & Services
Malaysia and India
In India, I held a multifaceted role encompassing business origination, negotiations, and structuring of life and health reinsurance treaties, while concurrently spearheading the organization's development in the Life & Health sector. A key aspect of my responsibilities involved the recruitment and nurturing of talent across actuarial, underwriting, and claims domains. My commitment to the company's success was exemplified by my willingness to be hands-on, whether it meant personally opening doors every morning at 7 a.m. or even laying cables for server infrastructure, demonstrating a dedication that extended beyond conventional boundaries. Within a remarkably brief period of 12 months, I propelled the company to the pinnacle of the reinsurer hierarchy, earning the esteemed title of the most considered reinsurer in the Flaspohler Survey. Subsequently, over the following two years, I facilitated the acquisition of more than half of all new businesses, a testament to our strategic prowess and market leadership under my stewardship. Transitioning to the role of Regional Client Manager, I navigated dynamic markets across South and Southeast Asia- Malaysia, Singapore, Thailand, Vietnam, Sri Lanka, Nepal, Indonesia, and other high-growth regions. Concurrently, as the Head of Business Development and Senior Project Manager for 'U for Life,' I played a pivotal role in establishing the pioneering online insurance distribution company in Malaysia. My expertise as a Client Manager and Product Specialist extended to shaping underwriting and claims strategies, providing technical training, and spearheading the design and implementation of National Insurance Schemes for both life and health sectors. Additionally, my involvement in various global innovation and research groups at Hannover Re. As an individual contributor, I authored numerous white papers and position papers on inclusive coverage, disease-specific insurance solutions, and strategic investment insights

Senior Manager-Life Services, Senior Risk Specialist
Risk Management ( Underwriting & Claims) Led a team of Underwriting and Claims professionals- medical and management background Health Insurance- Product Development, Underwriting and Claims Technical Training Group underwriting
Education
ASHOK SN's Contact Information
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