Ashok Ganapam

President, AdTech and Monetization @ MediaMint

About

Digital media expert with a focus on revenue, strategy, and execution. Experience in forging partnerships and delivering business deals. Successfully negotiated, signed, and managed multi-million-dollar global partnerships. Has experience working globally and coordinating with teams across various geographies. Prior experience in software development, finance, and product/project management.

Country

United States

City

New York

Industry

Online Media

Skill

Digital Media, Business Development, Publishing, Entrepreneurship, Strategic Partnerships, Online Advertising, Mobile Applications, Enterprise Software, Product Management, Management, Analytics, Content Strategy, Education, New Business Development, Media, Finance, Strategy, Digital Strategy, Advertising, Leadership

Experience

President, AdTech and Monetization

MediaMint

2025-5 - Present · 1 yr 5 mos

New York, United States & Hyderabad, India

Founder & CEO

DataBeat

2017-6 - Present · 9 yrs 4 mos

Greater New York City Area, Hyderabad India

Global Head of Business Development & Yield, Reuters.com

Thomson Reuters

2015-7 - 2017-6 · 2 yrs

Greater New York City Area

Yield Management (Business Intelligence) across Reuters consumer properties to optimize pricing and manage revenue margins across all business lines including direct sales and programmatic. Manage 3rd party revenue and partnership management at Reuters Consumer Media (Reuters.com properties - 17 websites in 9 languages and apps across platforms).

Global Head of Business Development, Reuters.com

Thomson Reuters

2013-1 - 2015-7 · 2 yrs 7 mos

Greater New York City Area

Manage 3rd party revenue and new revenue development Globally at Reuters Consumer Media (Reuters.com properties - 17 websites in 9 languages and apps across platforms). Responsible for Audience growth across Reuters.com sites globally. Responsible for video and mobile programmatic revenue. Manage relationships, negotiate terms and sign deals with global and regional partners like Amazon, Google, Yahoo, YouTube, Taboola, Dianomi, Bankrate, Nexage, Millennial, Tremor and PARS. Member, IAB Content Marketing Taskforce

Product Manager / Business Development Lead

Thomson Reuters

2011-1 - 2012-12 · 2 yrs

Greater New York City Area

Responsible for 3rd party revenue for Reuters Media in North America. Managed the Sports and Entertainment products (propositions) for news agency business at Reuters. Managed partnerships with sports and entertainment vendors which are crucial for Reuters growth strategy

Partner Program Manager

Thomson Reuters

2010-7 - 2011-2 · 8 mos

Greater New York City Area / London

Managed the Partner Program for the Enterprise division with more than 250 innovative companies delivering solutions complementing Thomson Reuters products and services

Business Development Manager

Thomson Reuters

2008-9 - 2010-6 · 1 yr 10 mos

Singapore

Lead the initiative to penetrate buy side firms in the Singapore market. Successfully established business relationships with the buy side firms and introduced them to the Thomson Reuters capabilities.

Consultant

Quetzal Online Private Limited

2008-4 - 2008-6 · 3 mos

Mumbai

Implemented online education, testing and training products

Derivatives Trader

Futures First

2007-4 - 2007-6 · 3 mos

* Traded German Bonds in the live EURO LIFFE market; traded BUNDS, BOBL and SCHATZ in the futures market * Worked on oil futures and spot markets to identify price correlation and price sensitivity to various global events; suggested framework to predict and understand price movements in calendar and product spreads

Development Specialist

SAP

2004 - 2006 · 2 yrs

Bangalore, India

* Developed Mobile Application Platform, which helps set up applications like CRM run in mobile environment * Filed three patents in the areas of business objects and business rules for data distribution * Involved in all stages of life cycle of the product, from prototyping of concept till implementation at customer site