Ashmita Dutta

Developing positioning and marketing strategy for impact brands such as - Jiwya - a 100% plant-based fashion brand that proves that fashion can be better for people, animals, and the planet Naso - a green perfumery that’s making perfumes the right way Clover Organics/ Biomatix - a company building waste water treatment products without a drop of harmful chemicals

As I started pursuing my MBA, I also began consulting MBA aspirants for top business schools in Europe. I am primarily involved in charting branding strategies for MBA aspirants, enabling them to design their candidacy for aspired business schools. My success ratio with clients is almost 70% for their target schools.

I joined IE as a High Potential Scholarship recipient and IE Foundation Fellow, and graduated amongst the top 10% of my class with a GPA of 3.76 (concentration in marketing). I have been awarded membership at Beta Gamma Sigma Society for being in the top 20% of my batch amongst the global business schools accredited by The Association to Advance Collegiate Schools of Business (AACSB). I have also been recognised as one of the 100 '2023 Best & Brightest MBA' identified from top global business schools by Poets&Quants. I co-founded and presided over the Diversity, Equity and Inclusion Committee, the umbrella organisation to all diversity initiatives and clubs at IE Business School, facilitating crucial conversations about fostering inclusive environments at work. I was also a speaker at MBA World Summit 2022, selected amongst an exclusive cohort of 100 MBA candidates from across the globe. During this year, I developed my holistic professional skills by working on consulting projects of brand activation with Beam Suntory and pricing strategy with N26. I specialised in marketing through projects in brand management, services marketing, neuromarketing, and marketing in sustainability.

From my broad experience in product marketing, growth marketing, and strategic marketing, I moved to Accenture to gain further experience in internal communications as well as managing key stakeholders in the technology and SaaS industry. I led product and growth marketing plans for learning and SaaS products, managing senior stakeholders and increasing the rate of conversion, using digital and social media marketing for the achieving increase in conversion and acquisition. I was also involved in designing and executing learning programs for senior management, using design thinking and business communication techniques.

After running my startup, I decided to gain more specialised knowledge by working with experts in marketing and advertising. In Melwood, I primarily fulfilled two roles - one, growing the business through acquisitions and partnerships, and two, strategising and leading marketing plans for clients. With respect to the first role, I strategised the go-to-market and growth strategy of the business and expanded to two international markets through strategic partnerships, and acquired key accounts in the domestic market. I doubled the revenue of the company in two quarters. As far as the second role was concerned, I strategised product and growth marketing plans for various clients, including start-ups, international conglomerates, and public projects. In one key project, I formed and led a marketing team for the launch of a nation-wide project, reaching an audience of 731+ million people, achieving conversion of 40+ million, using multi-channel marketing and communications, including digital, social media, and traditional marketing.

I pivoted from finance, to set up my media and marketing company, catering to primarily two services - one, producing AV content for education and entertainment, and two, providing branding, growth marketing and product marketing services to various clients. I strategised growth and marketing for clients from various industries, including ed-tech, hospitality, literature, media, and fintech. In a key project, I strategised the growth and go-to-market of an ed-tech product, achieving a reach to 10,000+ schools and generating an MRR of $76K in the Indian market. I scaled up my bootstrapped start-up to $100K ARR, before deciding to specialise further and build my career in core marketing competency.

I began my career in Investment Banking, handling sales enablement strategies and key account management of clients from diverse industries, such as oil and gas, water, and energy. I was involved in conducting market research, developing positioning and messaging strategies, and managing key stakeholder relationships. While financial modelling was a major part of my role, strategising positioning of the clients provided me the skills to begin the intersection of marketing and finance.

- Awarded ‘100 Best & Brightest’ by Poets&Quants - Awarded High Potential Scholarship - Awarded Dean’s List (top 10% in class) - Awarded Beta Gamma Sigma membership (top 20% in class) - Founded and presided Diversity, Equity & Inclusion Committee