Ashley F.

Regional Director of Sales and Education @ Zents

About

Growth focused sales and wellness leader with 15+ years of experience across luxury hospitality, regional sales, education strategy, and multi location operations. Proven success driving revenue growth through education led strategy, high touch partnerships, team development, and elevated guest experiences across wellness and hospitality environments.Experienced in business development, strategic partnerships, training and education, account management, and multi market territory growth across the Midwest, Texas, and Canada.

Country

United States

City

Detroit Metropolitan Area

Industry

Health, Wellness & Fitness

Skill

Sales Leadership, Education/Training, Strategic Partnerships, Business Development, Territory Account Management, New Business Development, Education, Training, Point of Sale (POS) Systems, Spa, Social Media, Event Planning, Hospitality Management, Social Media Marketing, Marketing, Fitness, Sales, Wellness, Hotel Management, Hiring

Experience

Regional Director of Sales and Education

Zents

2024-2 - Present · 2 yrs 8 mos

Lead regional sales and education strategy across a multi state luxury spa and hospitality territory • Own revenue performance across wholesale, professional, and corporate partnership channels • Drive education led growth strategies to increase retail performance, protocol adoption, guest engagement, and long term account value • Manage complex hospitality and wellness accounts through leadership transitions, operational shifts, and evolving market conditions • Develop new business opportunities through strategic outreach, partnership development, and multi market relationship management • Support luxury hospitality partners through onsite training, sales education, launch support, and brand experience initiatives

Senior Spa Leader

Life Time Inc.

2008-4 - 2024-3 · 16 yrs

United States

Led regional multi location LifeSpa operations overseeing staffing, scheduling, revenue performance, member engagement, and financial results • Designed and executed recruiting, retention, and coaching strategies to improve team stability and operational performance • Optimized scheduling, service mix, and productivity to increase utilization and revenue growth • Increased spa retention by 50% and overall revenue by 50% • Ranked #1 regionally for new member connections and high ticket holiday and promotional sales performance • Identified operational gaps and missed revenue opportunities while implementing corrective growth strategies • Recruited, onboarded, and developed high performing teams through leadership coaching and performance management • Managed LifeSpa P&L performance while aligning operational execution with budgetary and strategic business goals