Ashlie Dominguez

As the Social Media Manager for Decker Photography & Decker After Dark, I lead the strategy, content creation, and brand presence across Facebook, Instagram, and additional digital platforms. I develop and execute a cohesive content plan that highlights the client experience, showcases portfolio work, and strengthens brand identity through storytelling and visual consistency. My role includes: - Creating engaging captions, calls to action, and platform‑specific messaging that reflect the brand’s voice and values - Planning and scheduling weekly content to support visibility, client engagement, and seasonal booking goals - Organizing and curating photo selections for social media, ensuring each post aligns with brand aesthetics and audience expectations - Managing community engagement through comments, messages, and client interactions - Supporting marketing initiatives that elevate the client experience and drive inquiries and bookings - Collaborating on brand direction, campaign ideas, and long‑term growth strategies This volunteer role allows me to combine creativity, strategy, and relationship‑building while strengthening my skills in digital marketing, content development, and brand storytelling as I strive to finish my Marketing degree.

As the Social Media Marketing Manager for Hair by Ana P, I lead the strategy, content creation, and brand presence across Instagram, Facebook, and additional digital platforms. I develop and execute a cohesive content plan that showcases the stylist’s work, highlights the client experience, and strengthens brand identity through storytelling, education, and visual consistency. My role is focused on marketing and operations only; I do not manage client messages or booking communications. My role includes: - Creating engaging captions, educational posts, and platform‑specific messaging that reflect the brand’s voice, values, and service expertise - Planning and scheduling weekly content to support visibility, audience engagement, and seasonal service promotions - Organizing and curating photo and video selections for social media, ensuring each post aligns with brand aesthetics and audience expectations - Analyzing performance metrics to identify high‑performing content, optimize strategy, and support long‑term digital growth - Developing and maintaining organized workflows for content planning, asset management, and scheduling - Collaborating on brand direction, campaign ideas, and digital initiatives that elevate the client experience and support business goals - Staying current with beauty industry trends and platform updates to keep the brand competitive and relevant This role allows me to combine creativity, strategy, and digital organization while strengthening my skills in remote marketing operations, content development, and brand storytelling as I continue working toward my Marketing degree.

Owner - Cosmetologist at Sage Lake Co Became Master Colorist in 2015 Certified in Lash Extensions, Lash Lifts, Brow Lamination Certified in Balayage and Color Formulating Procurement and Inventory Management Attended and Passed Continued Education Courses Marketing Management on Social Media, Website, and B2B

Experienced and passionate educator specializing in multisubject instruction across K-12 and secondary levels within a homeschool tutorial learning center setting. I design and deliver standards-aligned, faith-integrated curriculum that supports academic excellence and personal growth for diverse learners. At First Presbyterian Church Learning Center, I’ve developed and implemented 36-week lesson plans for grades 3–7 in ELA, Math, Science, Social Studies, Computer Science, and Art; ensuring alignment with state standards and readiness for standardized testing. My instruction blends creativity, inquiry-based learning, and individualized support. Currently, I serve in multiple teaching roles: - Middle School ELA, Science, and History: cultivating literacy, analytical thinking, and historical awareness - K–7 Art: guiding students through foundational techniques, artist studies, and hands-on creative projects - K–7 Spanish: introducing language fundamentals and cultural appreciation in an immersive format - High School Biology and Chemistry: preparing students for academic rigor through lab-based learning and scientific inquiry I’m committed to fostering inclusive, engaging learning environments that empower students to thrive academically and personally. My work reflects a deep dedication to educational excellence, adaptability, and holistic development.

Led strategic program development and workforce coordination for a fast-paced medical services provider. Managed temporary staffing operations, ensuring accurate payroll, skill alignment, and client satisfaction. Designed promotional materials and collaborated with marketing and web teams to enhance brand visibility through SEO optimization, social media rollouts, and blog content. Oversaw vendor onboarding and maintained strong relationships with new and existing partners. Developed data-driven performance tracking systems and training programs to elevate workforce capabilities and streamline project execution.

Started as Store Manager at Fort Campbell, where I led daily operations, built strong community relationships, and ensured compliance with Tricare and Medicare standards. I developed sales strategies, trained staff, and organized impactful marketing events both on and off base to support military service members and their families. Promoted to Southeast Regional Sales Manager, I oversaw operations across multiple military base locations, guiding store managers in leadership, outreach, and performance. I coordinated regional marketing initiatives, led cross-functional teams, and drove strategic growth through community engagement and vendor collaboration. As Purchasing Inventory Manager and Vendor Liaison, I streamlined inventory processes across 12 locations, negotiated vendor contracts, and implemented cost-saving strategies. I led nationwide training programs, managed vendor relationships, and introduced new product lines through data-driven analysis and market research. In my final role as Military Mommies Program Administrator, I helped build a nationwide support network for military moms. I coordinated virtual events, managed outreach strategies, and supported a team of 20 to 40 independent contractors. I partnered with vendors and stakeholders to expand program offerings, improve logistics, and foster a culture of care and connection for military families.

At Ulta Beauty, I led high-performing teams and drove operational excellence across merchandise coordination and store operations. As Merchandise & Service Coordinator, I supported the Retail Operations Manager by overseeing inventory processes, optimizing payroll forecasting, and enhancing team performance through coaching and development. I played a key role in executing marketing events, interpreting financial reports, and implementing strategic solutions to improve underperforming metrics. Promoted to Retail Operations Manager, I took full ownership of store operations by leading visual merchandising resets, inventory management, and vendor partnerships. I prioritized execution of marketing initiatives, ensured pricing compliance, and cultivated a culture of service excellence. My leadership focused on attracting and retaining top talent, driving profitability, and minimizing loss through strong operational standards and continuous improvement.