Ashley Voong

- Contribute to optimizing paid media for multiple Fortune 500 accounts through various tactics: running ad copy and landing page A/B tests, coordinating keyword research and search term audits, conducting competitor analyses, and adjusting bid strategies. - Compile weekly Vital Reports on multiple accounts within the home services vertical — utilizing Tableau and Excel to analyze trends, compare ad auction insights, identify areas of growth opportunity, and recommend solutions to combat lowered performance if need be. - Delivered a summer intern capstone project to high-level executives in which I conducted a comprehensive social media and marketing analysis of the company's current structure, proposed a new platform to attract the next generation, as well as running projections and providing a plan of action to execute said strategy. - Lead the launch of TikTok as a new platform to optimize towards O&O sites — managing a $10K+ budget, building out campaigns, integrating Lytics third-party audiences, setting up pixel tracking, and content creation/planning.

- Created Ads in Meta, TikTok, Pinterest, and Snapchat and adopted SEO keywords to target our ideal demographic; generated 300 weekly purchase conversions on average and drove weekly purchases of over $45,000 from both domestic and international consumers. - Tracked and reported on KPIs such as daily total spend on ads, CPA/CPO, orders, revenue, and YoY MTD Revenue across all paid social platforms by utilizing Excel tools (VLOOKUPs, pivot tables, and formulas). - Assembled story presentations on weekly growth marketing performance to track customer acquisition through our paid channels, follow top-performing products, and compare spend for each campaign tactic year-to-year.

- Excelled in experiential learning and training in product management, marketing, sales, entrepreneurship, and venture capital proven by the completion of weekly projects throughout the fast-paced 12-week program. - Collaborated within a team of five to design and present an innovative 8D-Audio line extension—a solution to expanding accessibility for neurodivergent individuals—for Spotify. Provided data to prove the need for such a product and developed a business plan complete with a pricing model and marketing efforts. - Networked and gained mentorship from successful leaders in high-growth technology companies such as Roblox, DeepMind, Instagram, Facebook, PayPal, etc.

- Instructed and mentored 50+ K-12 learners enrolled in a total of 90+ subjects by asking thought-provoking questions to encourage self-learning and cultivate critical thinking skills, self-confidence, and independence in students. - Assessed student progress data, using it to lesson plan daily worksheets adjusted for each student’s level. - Managed the development and implementation of marketing strategies (e.g. corresponding with local elementary schools, flyering, and promotional gifting) to boost attraction and increase student enrollment.

- Promoted a facial recognition payment solution to prospecting users at ten partnering business locations through persuasive communication. Addressed any potential concerns, forming good rapport with businesses and consumers, increasing sign-ups by 50% over our weekly goal. - Led the successful launch of a social media platform for the Pasadena PopPay team by leveraging strategic planning and monitoring analytics to identify key trends in user retention. - Created content for digital marketing using Canva and iMovie; gained an outreach of 3,000+ people and a dedicated following of 100+ users in three weeks. - Prepared and presented ideas in weekly meetings involving goal setting, content strategizing, and devising solutions to increase engagement.