Ashley Naumann Vonella

Head of GTM Strategy and Systems @ Roboflow

About

As a dynamic Revenue Operations leader with a track record of scaling go-to-market strategy in high-growth SaaS, FinTech, and pharmaceutical environments, I specialize in aligning sales, marketing, and customer success through data-driven systems and strategic enablement. At the intersection of operational rigor and growth innovation, I build scalable GTM engines that accelerate ARR and improve conversion across the funnel. With hands-on expertise in compensation design, CRM optimization, tech stack implementation, board reporting, and cross-functional alignment, I’ve empowered global teams to thrive through process, transparency, and purposeful tech integration. As an international best-selling author, speaker, and founder of Beauty and a Boss, I am passionate about uplifting underrepresented voices in tech and creating inclusive, high-performing revenue organizations. Currently available for advisory and board positions supporting early-stage startups in refining or building go-to-market motions, revenue operations infrastructure, and strategic GTM roadmaps.

Country

United States

City

Safety Harbor

Industry

Computer Software

Skill

Private Equity, Board Advisory Services, Go-to-Market Strategy, Director level, Sales & Marketing Leadership, Sales Operations, Sales Enablement, Sales Enablement Software, Microsoft Excel, Salesforce.com, Microsoft Office, Statistics, MySQL, Customer Service, Sales, Social Media, Branding & Identity, Research, Budgets, Financial Analysis

Experience

Head of GTM Strategy and Systems

Roboflow

2025-11 - Present · 11 mos

Board Advisor

Luminik

2025-2 - Present · 1 yr 8 mos

• Provide strategic guidance on GTM strategy, including ICP, positioning, and pricing models. • Designe scalable sales and marketing motions to accelerate revenue growth. • Introduce key GTM hires and open doors to potential partners for early customer acquisition.

Senior Director of Revenue Operations

VelocityEHS

2025-7 - 2025-11 · 5 mos

Director of Revenue Operations

VelocityEHS

2023-8 - 2025-7 · 2 yrs

• Built and led a SaaS PE-backed RevOps team of 15 managers and IC reports, encompassing SalesOps, MarketingOps, Deal Desk, Contracts, Analytics, and Enablement • Streamlined complex deal flow and increased deal completion speed by commercializing Deal Desk in less than 60 days • Established sales operations baselines, territory management plans, SOPs, executive dashboards, and seller feedback process, resulting in a 43% increase in seller turn around response rate and over 15% increase in GLINT scores • Coordinated board reporting and analytics for CRO and CMO

Senior Team Manager - Revenue Operations

VelocityEHS

2022-3 - 2023-8 · 1 yr 6 mos

United States

Team Lead - Revenue Operations

VelocityEHS

2021-4 - 2022-3 · 1 yr

United States

Sales Operations Manager

PSCU

2019-9 - 2021-4 · 1 yr 8 mos

Florida, United States

Incentive Strategy and Analytics Manager

Genentech

2017-6 - 2019-2 · 1 yr 9 mos

South San Francisco, California

• Acted as the portfolio liaison for strategic incentive compensation change initiatives at Genentech. • Designed and delivered cross-portfolio analytics to empower field leaders with data-driven insights. • Ensured governance for IC design and portfolio SOP compliance through SOP Monitoring and review.

Early Stage SaaS - Sales Operations Lead

Welldoc

2014-1 - 2017-4 · 3 yrs 4 mos

Baltimore, MD

• Managed patient activation and engagement for the first FDA approved mobile prescription therapy. • Sold BlueStar to providers and patients based on clinical value and outcomes. • Audited the HUB integration for process and procedural clarity to maintain high customer satisfaction. • Created the first mobile prescription therapy sales rep training follow-up system for patients and providers.

Security Response Coordinator

CSC

2011-9 - 2013-1 · 1 yr 5 mos

Aberdeen Proving Grounds, MD

• Managed budget review and presentations for Federal regulation studies • Allocated appropriate technological resources for base emergencies and missions • Coordinated defense preparations for varied levels of breach and failure

Implementation and Delivery Risk Engineer

BlackRock

2011-3 - 2011-9 · 7 mos

• Implemented software updates and conducted testing analysis on the Aladdin product software sweep. • Developed portfolio presentations for client distribution to enhance communication and understanding. • Utilized SQL queries and Excel functions to debug and organize data for portfolio managers and clients, ensuring accuracy and efficiency.

Teaching Assistant and Master Tutor

Drexel University

2010-3 - 2011-6 · 1 yr 4 mos

• Taught basic calculus and statistics skills to students • Reviewed homework problems and assisted with difficult questions • Graded calculus exams for accuracy • Instructed exam practice groups of 20 students