Ashley Ray

- Manage end-to-end campaign operations by reviewing creative briefs, maintaining content calendars, and leading onboarding/briefing calls to ensure clarity and alignment on project deliverables, timelines, and expectations. - Spearheading strategy sessions with creators, offering guidance on content performance, platform best practices, and partnership development, resulting in higher engagement and repeat collaborations. -Lead project management between 50 - 80+ monthly multi-phase influencer campaigns from initial creative brief through final analytics and invoicing. - Project administration: content asset organization, invoicing, metrics reporting, and ensuring accuracy and timely processing for creators and brand partners.

- Developed and executed 3-month creator pitch strategies that increased brand response rates by 15%, securing multiple new partnerships and forging long-term relationships that expanded creator visibility and engagement across food & drink, fashion, lifestyle, beauty, home, and wellness verticals. - Streamlined outreach and communication workflows by implementing tracking systems for pitches, responses, and brand partnerships, improving operational efficiency and follow-up accuracy. - Researched and analyzed brand trends and campaign opportunities within creator verticals to identify alignment with client profiles, contributing to more targeted and effective outreach. - Coordinated content calendars and campaign deliverables between talent and brands, ensuring timely execution and consistent brand messaging across social platforms. - Generated $470K in partnership revenue over 8 months in 2024 by translating campaign insights into data-driven strategies that enhanced client retention and informed future creator programs.

- Led influencer activations and partnership campaigns that strengthened brand visibility and an 30% increase in organic brand mentions through authentic creator storytelling, and enhanced brand positioning in the wellness & lifestyle categories. - Collaborated cross-functionally with leadership, marketing, and operations teams to translate market insights into strategic partnerships and align event goals with broader brand strategy. - Ensured cohesive and impactful launch experiences by serving as brand ambassador to share consumer insights and creator feedback, which influenced new product launches and campaign strategies that elevated brand visibility and authenticity. HIGHLIGHTS: Strategic Planning & Project Coordination | Love Steady Co. - Improved content engagement by refining creative strategy and messaging, resulting in 12% social-audience growth in 90 days by leading data-informed TikTok campaigns that leveraged trending audio and consumer insights. - Coordinated and promoted the HQ grand opening event in Austin, TX, driving a successful community turnout and brand awareness boost by assisting with event production, managing promotions, and leading on-site engagement. Led branded fitness class during launch day, strengthening attendees' connection to the brand’s mission and fostering a sense of community among participants.

- Collaborated with team and implemented individualized client-focused training programs to tailor new client experiences and boosted client acquisition by 50%. - Produced and managed social media content to provide classes online during COVID-19 to maintain community engagement, driving virtual attendance and new memberships through creative video campaigns. - Led in-person team and community workouts/events, fostering participant motivation, community cohesion, and brand loyalty through interactive experiences.