Ashley D. Johnston
Business Development Lead @ Magenta Labs
About
Hi! I’m a Business Development Lead in Web3 working with builders and ambitious projects across the ecosystem. I’m drawn to fast moving teams and new tech, and I love learning from founders while helping turn strong ideas into real traction. I work at the intersection of partnerships, product, and growth, focusing on thoughtful strategy and turning strong relationships into real outcomes. I studied Business Management & Economics at California State University, Northridge, and have lived and worked across South Asia and France, which shaped my global perspective and how I approach building in this space. Outside of work you’ll usually find me on the tennis court, at yoga, or exploring new places in search of great food and new experiences 🌱 Always open to connecting!
United States
Washington DC-Baltimore Area
Information Technology & Services
Cross-functional Collaborations, Microsoft Office, Management, Leadership, Strategic Planning, Project Management, Business Intelligence, Economics, Time Management, Social Media, SaaS sales, Consultative Selling, Salesforce, Active Listening
Experience

Business Development Lead
United States
At Magenta Labs, we work closely with teams building the future of Web3. We help them launch, scale, and succeed within the Polkadot ecosystem. We support projects through every step of the transition to Polkadot, from technical onboarding to ecosystem connections, with a focus on real world use cases and long-term growth. • Hands on support for launching on Polkadot • Deep experience across modular blockchain infrastructure • Focused on driving meaningful adoption, not hype

Senior Customer Success Manager
United States
Building the Decentralized Future~ As a Sr. Customer Success Manager on the Ecosystem Engagement team at Consensys, I support top partners across MetaMask Snaps, Linea (zkEVM Layer 2), and the Decentralized Infura Network (DIN), spanning infrastructure, identity, and developer tools across the Ethereum ecosystem. -Lead onboarding, ecosystem support, and go-to-market efforts for strategic partners across the decentralized stack -Collaborate with product, marketing, and BD teams to identify growth opportunities and ensure long-term partner success -Act as a product evangelist at flagship Web3 events including ETHDenver and Devconnect, amplifying product visibility and ecosystem engagement -Channel partner insights into internal roadmap discussions to shape product evolution and market fit

Business Development
Washington, District of Columbia, United States
EVERFI is an EdTech company using technology to deliver critical real-world skills at scale. Over 850 U.S. financial institutions private-label its digital platform to offer interactive financial education in a turnkey, measurable way. Investors include Amazon’s Jeff Bezos, Google’s Eric Schmidt, Twitter founder Evan Williams, TPG Growth, The Rise Fund, Advance Publications, and Rethink Education. In this role, I supported financial institutions in launching impactful education initiatives while identifying strategic growth opportunities across a diverse portfolio. -Built and managed relationships with partners ranging from community banks to national financial institutions -Collaborated with C-suite stakeholders and cross-functional teams to drive adoption and engagement -Recognized for exceeding performance goals and delivering high-impact support across multiple regions

Management Assistant
Los Angeles, California, United States
Enterprise’s Management Trainee program is recognized for building future business leaders through real-world experience in operations, client service, and performance-driven sales. -Managed the high-volume ARX (Auto Repair Xpress) program, supporting over 80 clients daily with speed, empathy, and operational precision -Oversaw daily branch functions across customer service, account management, and backend logistics -Resolved complex service issues with urgency and professionalism, consistently maintaining high customer satisfaction under pressure -Drove revenue through solution-focused upselling and exceeded performance metrics in a highly competitive environment -Strengthened leadership, communication, and cross-functional skills while navigating one of the most demanding programs in the region

Event Planning Assistant
Los Angeles, California, United States
Supported the execution of immersive experiences for wellness events, music festivals, brand activations, and luxury private parties- including events for Snapchat, major corporations, and celebrity clientele. -Coordinated vendor logistics, event flow, and on-site execution to ensure seamless, high-impact experiences -Assisted in managing client needs and guest interactions in fast-paced, high-profile environments -Trained and supported new team members to uphold service standards and event consistency -Known for delivering polished, detail-driven support with a strong creative and client-focused approach

Marketing Intern
Los Angeles, California, United States
The Gores Group is a global private equity firm known for acquiring and revitalizing established, differentiated businesses from Hostess and Twinkies to Matterport and Luminar—often through SPAC transactions. -Contributed to the development of compelling case studies and website content spanning private equity, SPACs, and portfolio narratives -Created polished investor-facing materials, including presentations for lenders, prospective investors, and internal stakeholders -Gained exposure to high-stakes investment marketing in a fast-paced, elite private equity environment

Accounting Clerk
Los Angeles, California, United States
Master Forwarding provides a full spectrum of global logistics services, including trucking, air, ocean, and NVOCC operations. -Supported the accounts receivable team by tracking, organizing, and maintaining cargo invoice documentation -Assisted with day-to-day administrative tasks to ensure smooth operations across departments -Maintained accuracy and efficiency in a fast-paced logistics environment

Marketing Intern
Sinhaputhra Finance PLC
Kandy, Sri Lanka
Sinhaputhra Finance PLC is a licensed, regional non-bank financial institution in Sri Lanka, providing a range of personal and commercial financial services. -Contributed to the development of marketing strategies targeting new credit card users -Assisted clients with the opening and management of fixed deposit accounts, ensuring a smooth and informed onboarding experience
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