Ashley Cooksley

Social Element is a global full-service social media agency providing social-first solutions to some of the world’s biggest brands. As the largest independent agency in our space, we understand the power of social. What does that mean? Our team of Strategists, Analysts, and Specialists work to find ways to help brands connect with their consumers in a genuine, human way that will actually have an impact. This could be through writing timely content, engaging 1:1 with consumers, monitoring owned and unowned brand mentions, analyzing metrics, and most importantly, staying on top of cultural trends and social media development.

As the Senior Manager, New Media Proposition Development, my overall responsibility was to manage the evaluation, implementation and ongoing strategy of new propositions based on the AOL UK's business needs. This included: • Working closely with product development, technology, sales, marketing, customer experience and business development to create compelling online user experiences that met market needs • Evaluating trends in the market to determine opportunities for AOL UK • Making editorial, technical, design and user-interface decisions to create compelling user experiences • Defining the scope and delivery needs for agreed propositions • Facilitating idea generation of new propositions • Ensuring all critical aspects of new propositions are fulfilled, e.g. trademark and copyright, domain purchase, legal acquisitions, legal terms, branding, maintenance and promotion • Commissioning content or products from third parties and ensuring delivery of high quality content/products.

Managed the Kids, Teens and Learning propositions along with the Senior Editors for those channels.