Ashley Belger

Led influencer and affiliate partnerships for a globally recognized consumer tech accessories brand, managing creator relationships from sourcing and negotiation through execution and reporting. Developed and executed influencer campaigns that exceeded internal benchmarks for engagement, EMV, and social reach with yearly budgets of $800K-$1M. Collaborated closely with the Social Media & Creative team to align creator partnerships with platform trends, audience behavior, and brand storytelling initiatives. Produced & edited high-quality 4K photo and video content featured across organic social campaigns, paid media advertisements, and digital marketing assets. Supported on-set creative production for brand shoots, contributing to photography, video editing, creative direction, and content execution. Helped drive viral creator content and culturally relevant campaigns that increased visibility and audience engagement across TikTok and Instagram.

Led influencer and affiliate marketing initiatives across a portfolio of health, wellness, and e-commerce brands, driving brand awareness, social engagement, and customer acquisition through strategic creator partnerships. Managed influencer and affiliate relationships end-to-end, including sourcing, outreach, contract negotiation, campaign execution, product coordination, payment management, and performance reporting. Recruited and collaborated with creators ranging from 10K–400K followers across TikTok and Instagram, helping scale brand visibility, audience growth, and organic exposure through authentic creator-led campaigns. Revamped the company ambassador program, resulting in a 40% increase in affiliate participation and a 30% increase in organic social media mentions within six months. Directed creative strategy for influencer campaigns, product launches, and social-first marketing initiatives, ensuring content aligned with brand positioning and audience behavior. Transitioned one of the company’s key brands, Black Magic Supply, from a static photo-focused Instagram presence to a Reels-first content strategy centered on personality-driven storytelling, community engagement, and trust-building content. Contributed to overall content marketing efforts through hands-on content creation, campaign ideation, and collaboration with creators to produce high-performing social assets optimized for modern platform trends.

Created high-performing photo and video content for e-commerce and consumer brands, specializing in direct-to-consumer (DTC) storytelling designed to increase engagement, brand trust, and conversion. Produced a wide range of content styles including on-camera speaking videos, lifestyle campaigns, product showcases, cinematic brand storytelling, and short-form social media content optimized for TikTok, Instagram Reels, and paid advertising. Collaborated closely with brands to develop creative concepts that aligned with campaign goals, brand identity, and current social media trends. Managed the full content production process from concept development and scripting to filming, editing, and final asset delivery using professional photography and videography techniques. Delivered user-generated content (UGC) and branded assets tailored for organic social, paid media, product launches, and e-commerce marketing initiatives.