Ashley A.

• Communications lead for the Advanced Metering Infrastructure (AMI) rollout. This involved working with the Supervising Engineer and his team to take technical information and communicate it in a strategic and easy to understand way to employees and the communities we serviced. • Energy Systems lead for the Intranet Modernization Project (IMP) which included liaising with ATCO Corporate Communications and an external consultant to determine and execute deliverables, delegate to the team as needed and learning to build pages on modern SharePoint, while meeting the timelines and expectations of the project. • Identified the critical need to modernize the foundation and layouts of the Energy Systems employee collaboration sites built on classic SharePoint, initiated and presented a business case to our communications leadership team outlining the current state, opportunity, risks, impact, and other supporting information to move forward. • Worked with the renewable energy team to conduct a needs assessment and develop a communications plan to meet their priorities on a recurring and ad hoc basis. • Collaborated with the Manager, Land, to create leader and employee communications to be sent from the Senior Vice President, Operations, about the Electric Hybrid work schedule. • Worked with the Vice President of Engineering to draft an email series and roll out plan for Electric Leaders, and Employees on Cyber Security protocols and disciplinary measures. • Co-wrote and edited the application for the successfully awarded Electricity Canada 2024 Leadership in Community Partners Award for Naka Power Utilities, which was accepted by the Senior Vice President, Operations in November at the Powering Partnerships Summit. Managed the internal and external follow up communications to announce our win. • Wrote employee feature stories and business updates for the Energy Systems newsfeed and the All-Company Weekly Note as needed.

• Intranet Modernization Project Lead for Frontec, an ATCO wide initiative to move from SharePoint Classic to SharePoint Modern. This involved creating a project charter, presenting to the Frontec Leadership team for approval, working with the Technology Innovation team and acting as the liaison with ATCO Corporate Communications and an external consultant. • Managed the rebrand and launch of the Frontec Employee Safety Program including an employee naming contest, new logo design, updated printed material, ordering employee swag and developing a communications plan to launch the program and encourage employee engagement. • Refreshed 20 job postings with HR to better reflect Frontec’s culture and encourage applications for positions open at our site locations. • Interviewed site employees and created website stories to display how we promote career growth and diversity at ATCO Frontec. • Work with the Indigenous Relations team to create banners, posters, brochures and other content for our sites to celebrate significant cultural days, along with website stories. • Organized bus signage, radio spots and Facebook advertising to increase awareness and job applications at our site locations. • Worked with the HR Director to develop and execute a Frontec employee engagement survey. • Work with on-site managers to identify employee communication needs and create engaging materials. • Liaised between ATCO Frontec and Corporate Communications for the all employee newsletter, Indigenous Relations content and various other messages. • Active member of the EPIC (employees participating in community) committee for two years, managed the very important wine survivor game as part of ATCO annual employee fundraising campaign. • Successfully completed a weekly four-month Frontec Leadership Development Course through the Granger Network. This course was specifically designed for employees put forward by their manager.

• In May 2013 and January 2014, took on the lead role to plan and develop a social media workshop for Calgary Stampede Volunteers on Committees across the organization. This included acting as a liaison between the Social Media Committee and the Calgary Stampede Marketing Department, adjusting the workshop to meet the needs of our audience and coordinating volunteer facilitation roles leading up to and during the workshop. • Work with the Calgary Stampede Chuckwagon social media team during the annual tarp auction (2012 and 2013) and the ten day festival (2012) to provide live updates via Facebook and Twitter. • Work collaboratively with Calgary Stampede Committees to identify social media needs, brainstorm content and engage the audience. • Held previous roles with the Calgary Stampede (2004 – 2009) on the Next Generation Council and The Historical Committee.

• Worked cross functionally with members of the P&DT Project Communications Team, the Chief Sustainability Office, the P&DT Leadership Team, Deloitte and other Suncor stakeholders to execute communications and people readiness activities for the implementation of SAP S4 and Workday. This involved working with highly technical content and distilling it down to digestible format for employees. • Successfully executed SAP Analytics Cloud - Planning go-live communications including email drafts on behalf of the Controllers Leadership Team, collaborated with the project manager to create key messages and speaker notes for end-user meetings and developed end-user MS Teams site and action plan. • Worked with the P&DT Leadership Team to collect, draft and approve content for the Monthly Program Update, a newsletter with employee focused content; created and distributed the newsletter in Bananatag. • Managed the P&DT Project editorial calendar and submitted content for Suncor-wide employee communications requests for the employee and leader newsletter, company wide digital signage, intranet stories, Yammer posts and more. • Created and managed pages on the P&DT Hub using SharePoint online, drafted website content including key message documents and FAQs. • Developed “velfie” and Yammer guidelines for members of the Northern Lights Leadership team to assist with coordination of the P&DT FAQ videos (posted on Stream). • Created and executed a Yammer strategy for various people readiness activities leading up to go-live, during and beyond. • Collaborated with team members to plan and execute the #StickToStandard and #ChangeForTheBetter campaigns to tell employee stories as we prepared the organization for change. This involved working with Business Readiness Leads and frontline workers to create videos of employees’ virtual interviews as well as a Yammer strategy and accompanying promotional digital signage.

• Provided dedicated communication support to the Controllers Leadership Team (CLT) and ad-hoc support to the Finance Leadership Team. • Managed the CLT Town Hall including: webcast coordination, drafting and sending invitations to staff, developing the PowerPoint presentation to include key messages and speaking notes for the VP of Controllers, developing content for a CLT panel discussion, Q & A moderation during the event, and drafting a post-event email on behalf of the VP. • Owner and author of “Finance 411”, the bi-weekly department newsletter. Responsibilities included: content strategy and development, managing requests, tracking important dates, and producing and disseminating the publication using Bananatag. • Completed a department communications audit to streamline and condense 35 communications channels and employee engagement activities. Evaluated the effectiveness of each outlet based on user metrics and provided recommendations for future use. • Member of the organizing committee and dedicated communications support for the Chief Financial Officer Awards (CFOAs). Responsibilities included: drafting speaking notes for the Chief Financial Officer to use at town halls leading up to the CFOAs, managing all communication with the 25 nominees, providing event logistics support, updating the CFOA website and managing the production of six videos to be played at the event. (2020 event was postponed) • Worked closely with the Corporate Functions Communications team to ensure alignment on and translation of Suncor-wide priorities and key messages into Finance communications, as well as reviews and approvals for final versions of internal communications.

• Manage the work experience component of the public relations degree program for both the winter and summer semesters each year. This involves working with 80 to 100 employment partners annually to meet their public relations student staffing needs and provide direction on the student recruitment and campus process. • Supervise the workload of, and delegate responsibilities to the work experience assistant and an administrative assistant to successfully place up to 60 students per semester. • Lead business development and establish strategies to identify new employers and grow current partnerships, while maintaining the brand of the public relations degree program. • Effectively communicate, grow and maintain professional relationships externally with employers and internally across the University with public relations students, faculty, employers and staff. • Collaborate with a faculty member to facilitate two sections of an 80 minute work place preparation course to 60 third year public relations students each fall. Preparation includes: creation of learning objectives, course curriculum development, training document production and identification of new student engagement methods. • Meet with students and their supervisor onsite at the workplace to manage the employer partnership, student learning objectives and discuss successes and challenges taking place. • Liaison in a confidential and objective matter between students and employers, coaching each party on next steps, best practices and mediating any challenges that arise throughout the process. • Development and delivery of a LinkedIn workshop to educate Career Services staff on how to set up and leverage this platform for engagement with students and employers. • Attend industry related networking events such as breakfasts, conferences, MRU Career Fair and University open houses, acting as a representative for the public relations work experience program.

Client highlights include: Elevate Auctions • Development of information sheets and a successful framework for Elevate Auctions partnership program, resulting in an increase of local partners and auction items to offer clients. • Played a key role in the nomination and application process of Elevate Auctions being awarded the RBC 2012 Small Business of The Year Award. • Social media strategy development and management of Twitter and Facebook pages resulting in an over 300% increase in followers and continuous growth in fan engagement. 32 Movie • Media kit creation for inclusion with film festival applications and to media outlets. • Web copy development and website layout guidance for www.32movie.com. • Provided feedback on existing brand identity resulting in a complete rebrand of the film’s promotional material and logo before the official release. • Media pitching on film festival success, coverage included: Beat Route, Mount Royal University Website, 660 AM, Vancouver Film School and AMP Radio. • Spearheaded social media strategy and coached 32 film makers on Facebook content and fan engagement, achieving more than 2,100 fans and continued growth on Facebook. Social Grace PR is also proud to have worked with the following organizations & individuals: Duke of Edinburgh Awards Community Youth Challenge, Hartman Design Studio, Deirdre Halferty Real Estate, Niche Small Space redesign, Urban Lighthouse, Calgary Christian School, Rosemarie Enslin PR, Experience You and Mr. Rick Smith. Speaking Opportunities: Professional Organizers of Canada National Conference (October 2014) • Instagram for beginners • Intermediate Instagram and Twitter interactive workshop Young Women in Energy Panel (March 2014) • What you need to know about social media & personal brand Blogging for Business (October 2013) • Instagram tour for beginners Federation of Calgary Communities (November 2012) • Facebook and Twitter 101 interactive workshop

Worked with the Sarina Homes sales and marketing team to develop and deliver a customized social media strategy.

• Invited to work with other social media influencers across Canada to nationally build the National Football League (NFL) brand through online fan engagement • Used my personal Twitter and Instagram account to promote NFL Canada through original content and ideas suggested by the league • Provided feedback and ideas on the process to the digital street team lead, some of which was implemented during the season

• Appeared on Cosmo TV's Styleography in the Fall of 2010.

• Created and executed the 2012 World Junior Championship (WJC) social media strategy and tactics plan for optimization of Twitter, Facebook, and YouTube leading up to and during the event. • Effectively managed a team of 11 volunteers located in Calgary and Edmonton, delegated responsibilities and ensured they received current event information and guidance on their role within the committee. • Managed and developed of the monthly editorial calendar to handle priorities including team announcements, Hockey Canada key messages, sponsor promotions and contests. • Liaised with Hockey Canada Event Manager and members of the Host Committee to execute the social media strategy, manage allotted budget, incorporate sponsor promotions, contests and monitor online feedback. • Grew @HC_WJC Twitter followers from 40 to almost 10,000 over 8 month period, while building online relationships with sport organizations, media personalities and fans from all over the world. • Increased Facebook ‘Likes’ by 65% from 1,642 to 8,500 and tripled the monthly active users leading up to and during the event. • Reached 36.7 million impressions of the hashtag #2012WJC during the event.

I completed the Leaders, Culture and Change course towards the Organizational Change Management Extension Certificate. This course explored the relationship between leadership and culture by examining what culture is, how it relates to the leader’s role and the link between culture and change implementation.

Completed the following courses: - Intro to Social Media for Business - Social Media Strategy - Branding & Online Communities - Social Media Analytics and Optimization - Social Media Final Project

Completed the following courses: - Introduction to Small Business and the Entrepreneurial Mindset - Developing a Successful Marketing Plan - Choosing Your Team and Managing Risk - Managing Small Business Operations, Growth and Human Resources - Financial Planning and Management for a Small Business - Completing Your Business Plan

• Study focused on four main areas of management: communications, human resources, financial/operational and leadership.