Ashley, Qian Wei Goh

- Conducted comprehensive analysis of APAC’s macroeconomic factors, industry regulations, consumer behaviour, historical data, and external influences to better forecast market trends and identify growth opportunities - Managed databases and information systems to efficiently organize and retrieve market intelligence data, facilitating seamless access for respective stakeholders - Developed and generated regular dashboards, reports and presentations based on market data, highlighting key insights for stakeholders to leverage on actionable insights to drive strategic decision-making and capitalise on emerging trends - Published monthly regional market research analysis to all external divisions enhancing visibility and knowledge sharing - Integrated external stakeholder perspectives with prevailing market trends, ensuring alignment of strategies with dynamic market shifts

- Spearheaded and led 9 countries in the regional sale offices with strategic marketing directive and annual sales forecast which resulted in revenue growth by 256% in 10 months, 261% vs past year - Reached and surpassed annual sales quotas by 2 months - Directed effective and competitive pricing strategy in tender support that contributed to partners in Vietnam regaining rank 1 in market share from 2021 - Analyzed market research and conceptualized market trends to generate weekly and monthly situation report to division for better forecasting - Ensured all sales enquiries on product, stock availability, pricing are met and processed at the shortest possible time - Developed and fostered positive business relationships between regional partners and external stakeholders and promotes empathetic communication - Supervised and guided team members in achieving their objectives and targets

- Worked closely and liaised with various key stakeholders, cross-functional teams, and overseas 
salesforce to develop B2B traditional and online marketing strategies across SEA market - Conceptualized and generated marketing materials – brochures, electronic digital mailer, flyers, posters
, video production and website - Spearheaded the end-to-end planning of tradeshow marketing campaigns – SEMICON China 2020, PSECE 2018 and SEMICON Taiwan 2017 that has a total of 40,000 attendance outreach - Implemented Standard Operating Procedure and guidelines for the usage of company’s marketing 
materials with a 100% compliance rate from all company’s staff in the first 1 month - Optimised and managed company’s WordPress website and increased the average website visits 
by 21% (110 to 134 new users weekly) through basic Search Engine Optimization

- Worked closely and liaised with consultants to perform competitor analysis - Performed secretarial and administrative duties to include, but not limited to scheduling 
appointments, background research, transcribing, shortlisting and cold calling

- Key Responsibilities includes market research analysis, competitor analysis and generating 
branding ideas