Ashley Norris

• Develop and implement overall merchandising strategies for the Sephora Collection makeup business at Sephora inside JCPenney • Effectively manage the relationship with the European product development team on newness buys, promotional activities & education initiatives • Secured capital investment to implement Visual Merchandising updates • Deliver business presentation and updates to executive teams including operational results, budget performance & category growth • Identify key growth drivers, and product opportunities, in addition to risks based on market trend, newness & brand performance • Maintain strong partnerships with cross-functional partners (Merchandise Operations, Planning, Allocation & Education)

• Manage and execute department strategies for the Sephora Favorites kits program. #1 holiday brand • Assist in managing brand relationships for 7 brands that include: Urban Decay, Kat Von D, Benefit, Anastasia, Cover FX, Bite, and Marc Jacobs • Work closely with the Planning & Allocation partners on new product buy quantities and replenishment orders • Manage assortment and update timelines for brand portfolios • Negotiate with brands on testers/damages, RTV’s, samples • Communicate with brands daily on business related matters • Plan new product launch activities with Education, Marketing, and Planning partners • Style out email and catalog product picks • Manage marketing assets for brand co-op’s, in-store events, CTA’s, bouceback cards, and direct mailers

• Analyze and validate sales and inventory needs for key initiatives, animations & promotions • Partner with digital Merchants to identify assortment product quantities • Manage system set up for assortments, allocation & ordering needs • Manage all .com inventories for email and site advertising to support exposure • Assist in overall stock continuity