ashley lenz

As Senior Communications and Digital Marketing Manager, I have been responsible for creating, implementing and managing communications strategies, plans, and programs, both internal and external, for our three manufacturing companies. This includes responsibilities for print and online advertising, digital marketing, content development, public relations, marketing collateral and packaging, marketing budget development and cost tracking. My role also provides supervision and direction to communications and digital staff, Senior Corporate Leadership, as well as outside resources.

* ➢ Coordination of two annual client conferences, tradeshows, product seminars: event planning logistics, materials, communications and budget management * ➢ Project Manager for Salesforce.com (CRM): implementation, integration, documentation and training * ➢ Develop, execute and analyze client evaluations of products and services * ➢ Conduct industry specific market research to maximize ROI

* ➢ Lead the creation and implementation of brand development plans and implementation strategies * ➢ Establish strategic partnerships with outsourced support resources * ➢ Project manage and direct internal and external resources to implement communication activities including advertising, promotion, press releases, collateral, web content, tradeshows, packaging and product launches on-strategy, on-time, and on-budget * ➢ Project Manager of large corporate communication strategies including annual products catalog and re-design of company website to focus on international lead generation and social media platforms * ➢ Provide strategic support for determining appropriate approaches to reach target audiences * ➢ Coordinate with category managers and sales team to develop customer communication messages and materials * ➢ Manage the planning, creating, production and distribution of marketing collateral * ➢ Manage development and execution of external marketing communication programs and licenses