
Ashley J.
Head of Global B2B Sales @ Gubelin Gem Lab
About
With over 25 years of international experience across the gemstones, diamonds, fine jewelry, consumer electronics, and pharmaceutical industries, I bring deep expertise in sales leadership, strategic business development, and operational excellence. I am passionate about driving growth, building high-performing teams, and delivering innovative solutions that create lasting value for clients and organizations.As Head of Sales at Gübelin Gem Lab and Provenance Proof, I oversee global sales, strategic partnerships, customer service excellence, and the development of innovative projects that advance transparency and trust in the gemstone industry. Previously, as General Manager at International Diamond Laboratories FZCO (IDL), I led full P&L responsibility, forecasting, marketing, business development, and partner and vendor management across the Middle East, Turkey, and other key territories.Throughout my career, I have consistently delivered measurable business impact. I successfully established three new regional operations, built a strong key-account client base, and led the full operational management of the Dubai laboratory and multiple mobile labs across the region. I also redesigned pricing strategies, elevated service quality, and strengthened market share while significantly improving customer satisfaction.My core strengths include luxury goods merchandising, global sales management, customer relationship development, and strategic market expansion. I am committed to combining industry expertise with innovation and service excellence to drive sustainable growth in the luxury and gemstone sectors.
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United Arab Emirates
Luxury Goods & Jewelry
Commercial Operation, Director level, Strategic Thinking, Business Analysis, Customer Service Management, Sales Presentations, Customer Retention, Business-to-Business (B2B), Leadership, Budgeting, Key Account Development, Talent Management, Contract Negotiation, Executive Management, Performance Appraisal, Management Professional, Merchandising, Luxury Goods, Sales Management, Retail
Experience

Head of Global B2B Sales
Primary Responsibilities: Lead global sales development, overseeing international B2B sales, client relationship management, and strategic business planning. Drive growth by identifying and onboarding new partners while ensuring effective execution of business strategies. Additional Responsibilities: Manage sales forecasting, key account development, and client retention initiatives. Plan and execute awareness programs, marketing campaigns, and trade show participation. Develop and implement innovative business models to support long-term growth and market expansion for: Gubelin Gem Lab Provenance Proof Gubelin Academy

Sales & Key Account Manager (B2B)
Primary Responsibilities: Overall Sales and key account management for the Gem Services department: Gubelin Gem Lab Provenance Proof Gubelin Academy Key account management, Strategic partnership building and management, Business development, Relationship management, Business growth,Sales pipeline management, New product development strategy, Client service management, Territory management, Other responsibilities: Awareness campaigns, Market research, Customer engagement strategy, Trade fairs and after sales service. Covering the territory of EMEA and the Asian sub-continent.

General Manager
Dubai, United Arab Emirates
Chief responsibilities: Responsible of IDL P&L, forecasting, Overall sales and marketing, B2B sales, business development in the Middle East, Turkey and other territories, business strategy, leadership, team management, commercial operations, contracts, new product development, product analysis, partner management and vendor management. Other responsibilities include;, Relationship management, strategic businesses planning, awareness programs, marketing activities, Receivable/payables management, trade shows and new business execution, trade shows, ISO standardization and accreditation, internal audits, real estate management, training and quality control.

Business Manager
United Arab Emirates
Chief responsibilities: Responsible for forecasting, Overall sales and marketing, B2B sales, business development in the middle east, Turkey and other territories, partner management and vendor management. Other responsibilities include; P & L management, Relationship management, strategic businesses planning, awareness programs, marketing activities, Receivable/payables management, trade shows and new business execution.

Sales Manager - Middle East
Middle east
Chief responsibilities: Management of company's Overall sales and marketing, B2B sales and business development in the Middle east, Turkey and other territories. Other responsibilities include; Relationship management, strategic businesses planning, awareness programs, marketing activities and trade shows. • Built a key account client base in the middle east and new relationships in KSA & Turkey which produce a sustainable revenue for the company. • Opened 3 new operations in the region namely; Riyadh, Bahrain and Antalya to enable sales growth. • Provided leadership skills in managing the full operation of the lab in Dubai and other mobile labs across region. • Re-constructed the sales process of the company in order to bring smooth flow of the business. • Acquired some of the key clients in the market from the competition with strategic negotiations and relationship skills. • Managed to keep the business afloat in a recession market by strengthening retail sales and focusing on key products. • Created awareness programs such as, participation in trade shows, BTL marketing and training campaigns. • Identified project requirements by establishing personal rapport with potential and existing clients. • Designed and introduced leadership development, coaching and team management model, resulting in promotion of employees into increased levels of responsibility. * Managing Key clients such as, Joyalukkas, Damas, Jawhara, Dhamani, Pure Gold, Al Fardhan, Al Zain, Kooheji Jewellery, Al Romaizan, Lazurde, Devji, Malabar and many others in the region

Senior Account Manager - UAE
Dubai, United Arab Emirates
Industry: Consumer Electronics. Chief responsibilities: Responsible of B2B channel sales management in the UAE, stocks allocation, distribution, promotional campaigns, promoter management, vendor relations, retail sales management, sell in and sell through management, after sales service & receivables. • Achieved month on month sales targets and handled a business of USD 4 million per month. • Managed Major brands such as, Cat Mobiles, Lenovo, Apple iPhone, Obi Mobiles, Asus Mobiles in the UAE key retail channel. • Established new key retail channel partners, distributors & dealers and key retail for UAE's top two telecommunication operators Etisalat and Du. • While establishing new key retailers, strengthened existing relationships and built up rapport with them in a short period of time. • Managed over 50 sales personnel to promote/sell through the above brands and motivated the team to achieve the company's objectives.

Senior Account Manager - Sales
Dubai, United Arab Emirates
Industry: Luxury Goods & Jewelry. Chief responsibilities: Responsible of branded and generic sales for the jewelry department of the company. Responsible for five sales executives, product development, new business, portfolio management and management. • Achieved an annual budget of USD 20 million in the GCC and other territories. • Managed Major jewelry chain retailers in GCC such as; Damas, Malabar, Joyalukkas, Pure Gold, Al Fardhan, Al Sulaiman, Al Zain, Kooheji, Sky Jewelry and may others in the region. • Managed a team of 5 Sales Executives and their performances and periodically evaluating of KPI's. • Established 20 new key retail accounts in a span of 2 years while developing new products and designs that cater to the respective customers clientele. • Won the best account manager award by selling a newly developed product line to a major retailer in UAE. • Participated in sell in and sell out activities such as, promotional campaigns, retail sales drives, fashion shows, bridal shows and trade shows etc.
Ashley J.'s Contact Information
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