Ashley Shaden España Díaz
Responsable Legal @ Spin
About
Finance & Corporate Law specialist with 10 years of experience advising FinTechs, regulated financial entities, and high-growth startups. Proven track record leading credit and payments legal across product lifecycle—from structuring and launch to regulatory reporting, audits, and risk governance. Strong expertise in FinTech regulation, AML/CTF (PLD), corporate governance, legal risk due diligence, and regulatory authorizations and filings before CNBV, CONDUSEF, PROFECO, SHCP, SEGOB, and BANXICO. Known for building scalable legal functions through Legal Ops, contract legal design, and process automation (e.g., CLM implementation, compliance alert systems, AI-enabled workflows), while partnering closely with Product, Risk, Growth, Collections, Marketing, and Compliance teams to deliver business-ready, compliant solutions.
Mexico
Mexico City
Financial Services
Operations, Management Systems, Attention to Detail, Consumer Law, Project Management, Transactional Law, Trusts, Financial Operations, Law, Procurement, Marketing, Onboarding, Software as a Service (SaaS), Global Services, Business-to-Business (B2B), Special Assignments, Manufacturing Process Improvement, Credit Cards, Loans, Finance
Experience

Responsable Legal
Mexico City, Mexico
- Lead legal support for Spin Pagos (B2B payment processor) and provide legal counsel to Spin Crédito. - Draft and review a broad range of agreements, incorporating legal design standards. - Manage Legal Operations and automate legal processes using digital tools and AI. - Define regulatory compliance and AML (PLD) legal strategy. - Provide cross-functional legal support across business lines (Spin by Oxxo/IFPE, Spin Premia, NetPay). Achievements: - Implemented digital tools such as a CLM and an alerts system to support regulatory compliance. - Provided legal counsel throughout credit processes. - Led the design and implementation of Spin Pagos cancellation processes.

Credit Legal Manager
Mexico City, Mexico
-Serve as legal owner for DiDi Card and key credit products (revolving credit, DiDi Loans, and Buy Now Pay Later). -Prepare and submit regulatory reports, and manage relationships with authorities (PROFECO, CONDUSEF, CNBV). -Provide end-to-end legal support to cross-functional teams (Product, Risk, Growth, Collections, Marketing, Compliance), including advertising review and new project advisory. -Design and implement risk management and audit frameworks (risk identification/mitigation, internal audits, and support for external audits). -Deliver AML (PLD) and personal data privacy trainings across the company using Synthesia, aligned with business needs and regulatory strategy. Achievements: -Designed, implemented, and automated a risk matrix that enabled the business to make informed decisions. -Implemented legal design across all customer-facing contracts. -Served as the legal lead for the design, legal strategy, and launch of the Buy Now Pay Later product.

Legal Counsel
Mexico City, Metropolitan Area
-Manage the IFPE project and coordinate cross-functional deliverables. -Provide legal counsel to the investment adviser and mutual fund distributor, including support for new fintech/product initiatives. -Draft and review a wide range of agreements (client contracts, corporate governance, and M&A documentation). -Prepare regulatory filings, reports, and certifications with CNBV, CONDUSEF, SHCP, and AMIB. Achievements: -Co-led the team effort that secured Series B capital raise authorization, personally delivering approximately 50% of the required legal work and documentation. -Led the compilation and integration of the project file for submission to the CNBV.

Legal Compliance Specialist
Mexico City, Metropolitan area
-Manage regulatory reporting and relations with authorities (SEGOB, CONDUSEF, SHCP). -Support key corporate initiatives, including the credit card launch and the conversion of a commercial entity into a SOFOM. -Lead compliance and corporate governance, including drafting the compliance manual and overseeing full corporate governance processes. -Provide legal advisory across lending and credit products, including drafting/reviewing contracts and handling intellectual property filings. Achievements: -Provided end-to-end legal support for the launch of the credit card. -Secured CONDUSEF authorization to operate as a SOFOM ENR within six months. - Obtained CNBV approval for digital onboarding.

Parliamentary advisor
Mexico City, metropolitan area
-Draft legal opinions on legislative initiatives. -Develop draft reform initiatives (amendment proposals). -Provide legal counsel to the Chair of the Children’s and Adolescents’ Rights Committee in the Chamber of Deputies. Achievements: -Reviewed and issued legal opinions on approximately 100 legislative bills. -Advised on the June 3, 2019 reform of the General Law on the Rights of Children and Adolescents.

corporate and banking lawyer
MIT Consultores
Mexico City, Metropolitan area
-Conduct legal risk due diligence for banking institutions (Scotiabank and Santander) -Provide corporate governance support for all types of civil and commercial entities -Perform legal review and issuance of opinions for credit origination (credit openings) Achievements: -Led the development of an OCR solution to automate the legal review of corporate documents (articles of incorporation, powers of attorney, shareholders’/board resolutions, among others). -Conducted six legal risk due diligence audits for Scotiabank and Santander across fiduciary and corporate practice areas.
Education

Banking, Corporate, Finance, and Securities Law
Financial Ecosystem. - Regulated Financial Institutions. - Non-regulated financial institutions. -Public Financial Sector. - FinTech - Authorities: CNBV, BANXICO, CONDUSEF, CONSAR, CNSF, SHCP.
Ashley Shaden España Díaz's Contact Information
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