Ashley Dodd

Executive Director, Head of Marketing for Chase Sapphire @ Chase

About

Customer obsessed communications leader with 18+ years experience leading communications, public relations and brand marketing strategies for consumer and business brands. Proud carrier of the "let's figure it out" gene - I thrive on creating clear paths in a complex organization. I love digging in to build true and compelling narratives to dominate share of voice, build brand love and connect customers to products they want and need. Track record of headline-grabbing communications, fiercely protecting the company from risk and building senior executive brands. Committed to: creative bravery, leading with empathy, being human-first, fostering meaningful relationships and collaborative fact finding to make the uncomfortable - comfortable in the spirit of growth. Likes: Challenges, Brainstorms, Team Dislikes: Idling, Jargon, Jerks

Country

United States

City

Philadelphia

Industry

Financial Services

Skill

Media Relations, Social Media Communications, Strategic Communications, Event Management, Internal Communications, Leadership, Communication, Social Media Marketing, Marketing Strategy, Content Marketing, Managing Media Relations, Public Relations, Social Media, Marketing Communications, Strategy, Strategic Planning, Consumer Products, Event Planning, Food & Beverage, Food Industry

Experience

Executive Director, Head of Marketing for Chase Sapphire

Chase

2025-5 - Present · 1 yr 5 mos

As the Executive Director and Head of Marketing for Chase Sapphire, I spearheaded the strategic marketing direction of the premium credit card brand, driving integrated marketing initiatives to elevate brand positioning, customer engagement and foster brand love. I also connect across cross-functional teams including public relations, social media, influencers and events & experiences to implement connected and human-first marketing and messaging to drive brand awareness and customer loyalty.

Director of Content, Communications and Organic Social Media Marketing, Sapphire Credit Cards

JPMorganChase

2022-9 - 2025-4 · 2 yrs 8 mos

Contributing to the continued evolution and growth of one of the top premium credit card portfolios in the industry - Chase Sapphire. I lead a stellar team bringing to life both the rational value of Sapphire Reserve and Preferred cards as financial tools while driving the the emotional narrative of Sapphire as a lifestyle accessory and brand. I look after the development/refinement of overarching Sapphire messaging and telling that story through Sapphire organic social media (follow @ChaseSapphire on IG!), customer email, web content and communications channels, influencer marketing, partnership marketing, and working with our PR team/agency to drive comms strategy.

Executive Director, Head of Communications for Chase Credit Cards

JPMorganChase

2020-1 - 2022-9 · 2 yrs 9 mos

Member of the Card Executive Team, reporting to the Chief Communications Officer - provided strategic counsel to C-Suite and built a team managing PR and internal/executive communications for 17 credit card portfolios, airport lounge, lending products, partner benefits, rewards, events and experiences, company acquisitions and change management, as well as managed executive communications for the Card CEO and Executive Team members.

VP, Head of Chase Branded Card Communications

JPMorganChase

2015-3 - 2020-1 · 4 yrs 11 mos

External communications lead for Chase Card Services, spanning mass, small business and affluent customer segments. Most notably - Led PR launch for industry-changing Sapphire Reserve credit card; PR alone drove viral frenzy - noted by The Wall Street Journal as one of the best marketing campaigns of 2016 that wasn’t paid marketing at all.