Ashley Davis

• Day-to-day account maintenance including complete ownership of system, tracking deal delivery, and executing a range of added value elements from high-profile sponsorships to active integrations • Mix Upfront/Scatter plans to provide Y-O-Y analysis and prepare client presentations to highlight buy summaries, added value, and programming alignment • Compile internal and external data to evaluate average ratings and demographics to assist buying rationale

-Conduct primary and secondary research to uncover strategic insights and analyze the competitive landscape for the Arby’s account -Collaborate with a team of four other students to configure objectives relevant to the account’s current key issues -As a team, develop a creative media campaign encompassing both traditional and interactive solutions in following with Initiative’s performance pathway process

Omicron Delta Kappa is national leadership honor society for college students, faculty, staff, administrators, and alumni. Objective: To maintain and increase awareness of organization events and achievements, and to create a greater presence for the Chi Circle on and off campus.

Dance Marathon at the University of South Carolina is the largest student-run philanthropy in the state of South Carolina. It is an annual 24-hour no-sitting, no-sleeping event that celebrates the culmination of efforts to raise financial and emotional support for the patients of Children's Miracle Network at Palmetto Health Children's Hospital. Objective: To book and arrange day-of talent and entertainment, and to plan off-campus promotional events throughout the year.

The Beta Omicron Chapter supports the Zeta Tau Alpha Foundation and ZTA's national philanthropy, Breast Cancer Education and Awareness. -Served as a spokesperson to other campus organizations to boost participation in upcoming philanthropy events -Compiled promotional materials to be distributed campus-wide and in the community -Worked with co-chair to delegate tasks to a 12-person PR committee in order to effectively increase Breast Cancer Education and Awareness

Zeta Tau Alpha is a sorority with the purpose to intensify friendship, foster a spirit of love, and make a difference in the lives of members by developing the potential of each individual through sisterhood, values, and traditions. -Introduced and acclimated over 100 new chapter members by holding weekly meetings and organizing special events -Served as a liaison between new members and parents to other Executive Council members -Delegated tasks to a 12-person New Member Committee

Directed study in Fashion Merchandise and Marketing