Ashley Guillen

- Provide leadership and oversight for the Mexico site, ensuring strategic alignment with global organizational goals. - Lead Mexico office operations, culture, and community engagement while serving as the key bridge to global leadership. - Represent Mexico in global strategy conversations, amplifying local perspectives in decision-making. - Initiatives focused on employee retention and engagement, ensuring long-term success of the Mexico site. - Drive global People programs including workforce planning, performance reviews, leadership development, and employee experience. - Oversee payroll and benefits processes in Mexico, ensuring compliance, accuracy, and alignment with global standards. - Strengthen cross-site collaboration to ensure a consistent culture across geographies.

- Manage and scale People operations globally, ensuring effective business partnering across regions. - Lead global performance review cycles, ensuring fair, transparent, and data-driven processes. - Partner with senior executives to drive a major company restructuring, balancing organizational effectiveness with employee experience. - Design and implement strategic retention programs, leveraging data insights and leadership coaching to reduce attrition and improve employee satisfaction. - Supervise payroll and benefits administration across Mexico, US, Denmark, India, and Ukraine, ensuring accuracy, compliance, and competitiveness. - Ensure successful open enrollment processes in the US - Partner directly with Engineering and Product leadership to support organizational design, scale teams effectively, and align people strategy with technical business goals. - Led key negotiations with leadership, vendors, and employees to optimize budgets, secure competitive benefits, and ensure successful restructuring outcomes. - Audit expert in HR, ensuring compliance across international jurisdictions, identifying risks, and recommending improvements. - Improved HR processes globally, implementing automation and streamlined workflows that increased efficiency and reduced errors. - Mentor and grow both the global People team and executive leadership members, fostering consistency in management practices, leadership effectiveness, and strategic alignment worldwide. - Acted as a key leader in scaling the Mexico site into a fully operational hub.

- Acted as a strategic advisor to global leaders on talent management, organizational design, and change management. - Led performance management programs globally, partnering with leadership to drive accountability and growth. - Partnered with leadership on strategic retention initiatives, helping retain top talent during periods of rapid growth and transition. - Oversaw payroll operations and benefits for employees in Mexico, US, Denmark, India, and Ukraine, aligning local compliance with global standards. - Ensured timely and compliant open enrollment in the US - Worked closely with Engineering and Product teams to scale high-performing technical organizations, ensuring effective workforce planning and leadership development. - Conducted HR audits to maintain compliance, mitigate risks, and strengthen governance frameworks. - Streamlined People processes to improve efficiency, reduce administrative burden, and enable data-driven decision-making. - Supported the launch and scale of the Mexico office, including hiring, onboarding, and foundational HR policies. - Partnered with the GM of Mexico to establish local operations, legal compliance, and site culture. - Played a critical role of organizational restructuring, aligning workforce needs with business priorities. - Balanced global consistency with local flexibility to support rapid growth.

- Partnering directly with the GM to open the office and establish initial operations. - Led the full office setup, including selecting vendors, coordinating infrastructure, and ensuring operational readiness. - Advised on legal and compliance requirements for opening a new entity in Mexico, ensuring alignment with labor regulations and corporate governance. - Designed and implemented payroll and benefits frameworks for Mexico, advising leadership on compensation structures, statutory requirements, and best practices for competitiveness. - Supported early hiring, onboarding, and office setup to build a strong foundation for scale. - Acted as the first HR point of contact in the region, supporting employees and managers with day-to-day people needs. - Collaborated with leadership to embed BetterCloud culture locally while adapting to regional expectations. - Laid the groundwork for Mexico to become a strategic global hub, enabling rapid growth and seamless integration with international operations.

- Develop and manage key projects and initiatives, ensuring they are executed on time and to the highest standard - Guarantee drive cross-functional alignment and communication across the organization, working closely with senior leaders in each department to supervise day-to-day operations - Responsible of the support and monitoring of the overall companies budgets and forecasts - Review, design, and execute improvements to organizational structure, find gaps and help address them - Build and maintain a deep understanding of the business and industry trends to identify opportunities for growth and improvement. - Improve current processes and optimize organizational procedures for efficiency and productivity - Design, execute and improve MVPs to reduce CAC and to growth strategies to new markets

- Define company organizational structure and People Handbook (Culture, People Policies, Processes, Best Practices, eNPS) - Recruitment for all levels (C level, Tech, Product, Ops, Network) - Responsible of Payroll and People Ops strategy - Organizational structure, benefits, payroll, perks and incentives - Operational efficiency of the people’s life cycle in the company (Onboarding, Trainning, Offboarding) - Ensuring retention over 90% and growth of HC increasing > 300% in 6 months - Structure and mantaint compensation and benefits program according to markets and budget - Forecast expected personnel demands, expected expenses for the area and maintain them into the budget - Internal communication strategy - Achieve objectives based on data driven decisions and forward-thinking approach

-Structure compensation and benefits packages with market conditions. - Recruitment at all levels for the tech and product team - Development and execution of strategies to increase employees productivity and engagement based on data - Data Analyst (eNPS, Turnover rate, KPI's)

- Payroll - Carrier plans - Recruitment ( Administrative and operations staff) - Strategies to increase employees productivity and engagement - New strategies for wellness - Payroll authorizations, control and automatization - Coexistence rules for a better workspace - Budget planning and control - Internal events (Off-sites, anual parties) - On boarding programs - Performance reviews

Responsibilities - Management of the training budget nationwide - Control and management of the expenses of the assigned budget - Negotiation with suppliers - Purchases and supplies

Responsibilities: - Export / import shipments - Customer Support - Negotiation with transportation providers - Customer support