Ashley Allen

In my current role I combine my sales, marketing and event experience with my passion for quality craft beers. I get to spend every day being a bit cheeky, and I love it. My key areas of responsibility entail: • Growing key account relationships • Cultivating a high-performing sales team • Delivering sales across accounts for Cheeky Monkey and Great White Hard Seltzer

Lums is a small, wine-centric bar located in a beautiful heritage building on Hay Street. I am responsible for overseeing the planning, development and execution of all branding, marketing and advertising initiatives.

Leveraging my previous marketing, sponsorship, advertising and events experience I offered specialist support for a range of clients located in Perth. Recent key contracts and projects include: Strategic Marketing Officer for the City of Stirling: identifying, analysing, planning and implementing actions designed to engage with stakeholders ensuring the City understands and responds to the views of the community. Project management of multiple creative marketing campaigns for RAC. Assisted the Account Management team for JWT Perth in inbound/outbound marketing activities, vendor/supplier liaison, and undertook individual tasks of a multichannel media plan as required for Department of Fire and Emergency Services and Western Power. Development of a strategic 12-month marketing plan for Walker-Wayland, an independent accounting firm with a global reach. Plan was created based on insights found from an analysis of current marketing data, a competitor analysis, and conducting stakeholder workshops.

Managed a Client portfolio that included government, energy, land development, non-profit, travel and start up entities. Project managed the relationships and workflows between client requests, and digital, media, and creative departments to deliver projects on time, on budget and that achieved the client’s marketing objectives. Worked in a fast-paced environment and lead complex strategic projects that included: brand creation and development, content strategies (with an emphasis on social media and e-marketing), product strategies, competitor differentiation reports, and visual identity and style development projects. Delivered multi-platform integrated campaigns. Project managed website builds and post go-live maintenance in various CMS platforms (Sitefinity, Umbraco, Craft, Drupal) and hosting environments (ZettaGrid, AWS). Mentored team members to provide guidance on career progression and personal growth. Contributed to a collaborative, professional team culture.

Created and cultivated long-term personal relationships with current and prospective sponsors. Maintained organisation and execution of 35 different sponsors and their tailored agreements. Sponsors ranged from mid-size local Perth businesses to multinational companies. Used data to strategize and implement marketing campaigns for the Heat brand. Created campaigns to drive game day attendance up (there was a 30% increase in attendance for opening series this season compared to last year). Increased the Heat's social media presence. Utilized the Heat's Facebook as a tool for interactivity and increasing brand awareness through likes, shares and followers. Responded appropriately to both positive and negative comments to turn the page more into a personalised business rather than a mass-marketing tool. Helped organize special event functions (finding appropriate venues within budget, promoting events through different media channels, coordinating member packs filled with sponsor merchandise). Maintained and updated the Heat website to keep digital content fresh.

Managed marketing strategy of American Honey for the Athens, Georgia area and routinely relayed information to account supervisors located in different parts of the country. Conducted market research and scouted locations for successful product promotion. Created relationships with local venue management to secure locations for prime points of product placement based off findings from market research. Recruited and trained staff for product promotions. Oversaw the day to day activities of the account supervisors while keeping long-term objectives in mind. Reason for leaving: Relocated to Perth, WA.

Freelance marketer and promotional ambassador for multiple companies promoting over 40 products in varying industries including: -Liquor, entertainment, media, food and beverage, retail, technology and health and wellness. Proficient in numerous environments: -Special events, retail, concerts, nightlife and sporting events. Created end of program reports detailing the outcome of such programs that adhered to formats provided by clients. Helped with logistics and set and reset up of field components vital to campaigns and tours.

Gathered local news leads & followed up with reports and scripts for television transmission. Produced live 30 minute shows. Reported on location, in front of a green screen or live at the anchor's desk using a teleprompter. Incorporated social media and new technology for extensive audience reach.