Ashleigh Irvine

Leading and managing the Wellbeing & Lifestyle portfolio with full accountability for end-to-end product and range management to achieve budgeted sales, profit and stock targets, managing range for the retail store and online network in Australia and New Zealand. This set of categories covers the everyday parenting essentials including Nappies, Baby Wipes and Skincare, Baby Health, Bath & Potty, Home Safety and Gifting. This role involves close interaction with internal and external stakeholders including planning, supply chain, marketing and digital teams. Key responsibilities include managing range selection and implementation, building supplier relationships, setting pricing architecture, creating and delivering marketing strategies, monitoring sales, profit and stock turn.

Led and managed the Home & Office and Packaging portfolio with full accountability for end-to-end product and range management to achieve budgeted sales, profit and stock targets, managing range for the retail store and online network, as well as building ranges for wholesale outlets. This set of categories was the most profitable portfolio in the Australia Post Retail Business while representing 30% of retail sales. This role required close interaction with internal and external stakeholders including planning, supply chain, marketing teams, IT, procurement and sustainability. Key responsibilities included managing range selection and implementation, building supplier relationships, setting pricing architecture, creating and delivering marketing strategies, monitoring sales, profit and stock turn. Achievements • Under went range review on Home & Office category achieving 45% growth on basic stationery and 25% growth in Print & Business machines • Delivered 60% sales & 82% profit growth in 3 years across the Diaries and Calendars categories • Retendered the Australia Post packaging business achieving improved COGs, supplier trading terms and rebates. This change also saw improvements in the sustainability of products while remaining over 90% Australian made. • Drove a wholesale business plan to the Australia Post LPO (Licensed Post Office) networks. In 4 years LPO purchases grew +46%

Led and managed the Ink, Toner and Label Machines portfolio of +2,200 retail products with full accountability for end-to-end product and range management to achieve budgeted sales, profit and stock targets. This set of categories was the most profitable portfolio in the Officeworks network. Key responsibilities included managing range selection and implementation, building supplier relationships, setting pricing architecture, creating and delivering marketing strategies, monitoring sales, profit and stock turn. This role required close interaction with internal and external stakeholders including planning, supply chain, marketing teams to successfully manage the range across 170 store and online network. Achievements • The development of a process to manage range regrade/deletion of aging inventory across a range of +2,200 products • Managed the negotiation of contracts (including incentive payments) and Trading terms to drive increased profitability while maintaining strong supplier relationships. • Developed product/pricing strategy and managed the execution of extended online ranges and trial store ranges to support the Officeworks strategy of widest range. • Created and executed Back to School promotional plan for Label Machines with included prepacked displays and catalogue support.

Held full P & L responsibility for numerous categories across the 780 Coles supermarket store network. During my time at Coles I commenced as a graduate and progressed to manage senior category’s (as outlined below) with oversight and supervisory responsibility for both private label and branded grocery food and non-food products. Category portfolio moves and promotions were driven as a result of delivery of budgeted category sales and profit, increased market share and successful implementation of category strategies. With each category change I would then identify the target customer for the assigned merchandise category through analysis of customer needs, competitor activity, the retail environment, market research and building strong supplier relationships to then ensure that the right category strategies were put in place. Category Portfolios include: •Dishwashing, Cleaning Goods & Air Care •Electrical, Pest Control, Hardware, Shoecare & Auto •Canned Fruit, Grocery Desserts & Local Foods Achievements •Management of cross-functional team to deliver category reset across Dishwashing, Cleaning and Air Care categories. As a result the categories saw a reflow of space, product and category alignment instore to support customer shopabiltiy, implemented new ranges and promotional programs •Successful implementation of down down strategy across dishwashing, Pest Control and Batteries categories driving profitable sales growth •Successful retendering of key Coles brand contracts

I commenced my career at Coles on the Graduate program a holistic Merchandise and Business development program designed to further expand my retail and general business skills across merchandise and wider business functions. Rotations have included: •Category Management Ice Cream & Frozen Desserts •Category Management Skincare, Cosmetics & Sanitary Protection •Category Management Cheese & Chilled Health Foods •Space Planning Dairy, Deli, Meat, Bakery •Supply Chain/Replenishment Seasonal Bakery. Achievements •New range development across private label including Coles Mini Frozen desserts •Successful retendering of key Coles brand contracts including Coles Frozen Fruit achieving improved COGs and the best quality product for customers. •Execution of stock allocations for seasonal Christmas bakery ranges and forecast development for Easter seasonal ranges including hot cross buns