Ashleigh Giglio

❖ Managed various accounts, including monthly digital marketing retainers, video/film projects, and sales departments. ❖ Coordinated the creation and enhancement of client deliverables, which encompassed curated content across social media platforms, paid ads, website design and development, email marketing, and blogs ❖ Conducted a thorough analysis of key performance indicators (KPIs) on a month-to-month basis to refine strategies, providing strategic recommendations to clients bi-weekly or monthly. ❖ Actively seeking opportunities for growth in specific areas and upselling additional projects to clients. ❖ Work with multiple tools and platforms including; HubSpot, Google Ads, G-Suite, Google Analytics, Monday.com, Cloud Campaign, Wordpress, Shopify, and Microsoft Teams. ❖ I lead a diverse team of both in-house staff and contractors who specialize in graphic design, web development, video production, motion graphics, and content development as part of my role. ❖ Our client portfolio spaned from emerging medical startups to well-established international enterprises.

Digital Marketing Account Manager ❖ Manage over 20+ accounts monthly across a diverse group of industries across the U.S. and Internationally. ❖ Organize tasks and client deliverables from Content, SEO, UX, PPC, Design and Dev teams. ❖ Analyze marketing conversion and performance data through multiple tools including but not limited to: Google Analytics, SEMrush, BrightLocal, Ahrefs. ❖ Client facing monthly meetings to review priorities and marketing strategies. Work with client and delivery teams to recommend opportunities to potentially drive more value to the client. ❖ Work with web development clients from kick-off to final site launch. My clients range from small startups to multinational enterprise clients.

Marketing Manager ❖ Built both the wholesale and retail e-commerce platforms for Kismet Sales, Inc. ❖ Evaluate target markets and propose marketing strategies. ❖ Help manage and create digital marketing campaigns for cross marketing over several social media platforms. ❖ Post marketing campaign launch, gather and report the statistics of the campaign and compare it to those previous. This information is gathered and compiled through KPI's, data tracking, PPC marketing, CRM software and data analysis software. ❖ Work directly with individual buyers/stores (both repeat as well as new/potential) who were interested in the brands we represent. Document all necessary information about the client and create a tailored marketing/sales pitch focused only on their demographic and customer base. ❖ Create digital linesheets that are custom tailored to our wholesale buyers based on their target market. This marketing/sales approach has proven consistency in higher sales rates especially with repeat business as opposed to other competitive wholesale/retail platforms (ie. Faire, Etsy, etc.). ❖ Continually update and maintain each line’s constantly rotating product content by implementing all products with their cost, wholesale/retail pricing and making sure of accuracy over all platforms. ❖ Predominantly work with Shopify, Asana, GSuite, Microsoft Office 365, Slack, Constant Contact, Microsoft Office, Dropbox, among other software products.

Sales Manager: ❖ Customer Service Sales Manager for multiple independent wholesale companies represented through Kismet Sales Digital Wholesale Platform. ❖ Work directly with wholesale and retail customers via email marketing, website content creation, social media, phone calls, create wholesale product line sheets (both digital and in printed formats) visual merchandising, web content (for both desktops and mobile platforms) and social media content. ❖ Address customer inquiries; interpret and deliver information; propose suggestions; provide guidance; identify, investigate, and negotiate conflicts. ❖ Promote products and services; establish and improve client communications; maintain ongoing relationships; generate leads and initiate sales. ❖ Travel as a sales representative to multiple markets, including Cala Tradeshows and Dallas’s International Home & Gift Markets. Responsibilities include writing orders, working with customers one-on-one to customize product sales with different brands.

❖ Recruited as an independent traveling sales representative for multiple wholesale companies both permanent showrooms as well as independent companies to represent their brands at markets in New York City, Dallas, Atlanta and Las Vegas at the International Home & Gift Show. ❖ Created visual displays, product placement, and merchandising: showcasing samples, greeting, and building a rapport with buyers. ❖ Worked extensively with visual standards and merchandising high-ticket items. ❖ Built long term buyer relationships with both national and international accounts. ❖ Continually set and broke sales records for a temp. ❖ Numerous accolades for customer service.

❖ Built lasting relationships directly with buyers by learning their target demographic, showcasing samples, and order writing. ❖ Managed booth set up and break down, which included visual displays and merchandising. ❖ Traveled to markets in Dallas and Las Vegas throughout the year.

❖ Helped open an upscale 4-star dining restaurant as the owner’s personal executive assistant. ❖ Created company business portfolio; payroll management, scheduling, and inventory. ❖ Organized public relations events, managed VIP clients, and coordinated large parties and private events for the Buckhead and Briarcliff locations. ❖ Performed hiring and scheduling for a staff of over 50 employees for both locations. ❖ Managed payroll and human resource duties for both locations. ❖ Incorporated marketing strategies to leverage sales at both sites.