Ashleigh Clarke

In this role I solely manage the marketing and communications across all Stella McCartney licenses and select partnerships such as adidas x Stella McCartney, Simonetta (Kids), Thelios (Eyewear), Stella Beauty as well as Veuve Cliquot, B&B, Cole & Sons and many more! I also work closely with the global brand marketing and PR teams as well as collaborating with the rest of the licensing team. I have helped launch 360 marketing campaigns across all the above partners including most recently the launch of the Stella McCartney x Adidas Rasant shoe, the Stella Kids x SpongeBob capsule Launch and the Veuve Clicquot x Stella McCartney accessories range.

Managing the wholesale marketing activity across a multitude of EMEA and ROW global accounts and developing the collaborative, sales focused and creative marketing team. Directing e-commerce shoots, managing stakeholders and marketing strategy for over two years with the support of my Director.

- Working closer with the sales team to create tailored strategies and marketing activations across all of our key wholesale partners, including campaigns with ASOS, Very Group, Zalando, John Lewis and Next. - Client relationship building and communication across multiple territories - Creating sales focused results with data driven campaigns - Supporting with Photography and copyright needs across three brands and 4 collections per year (exc collaborations) - Collaborating with e-commerce teams on digital marketing strategies and content planning for web and social media with our in-house brands - Managing product photography - Adapting seasonal brand creative for the ecommerce homepage and digital marketing channels - Support the process of OOH advertising, events and launches - Creating Sales materials using adobe suite to support the business including seasonal lookbooks, brand introduction packs and showroom artwork - Support relationships with external agencies - Influencer campaign planning and co-ordination using TRIBE software and organic - Managing press call-ins and sample management through Fashion GPS

-Digital Marketing with Sales and Promotional planning for key accounts across 3 brands -Organising, planning and co art directing campaign/e-commerce shoots -Product copy writing and sample management (Fashion GPS & showroom) -App development (Twixl programme) and CMS website coordinating (Magento) for Simon Harrison Ltd -Graphic design for training manuals, brand packs and lookbooks -Social Media management and production -Organising events and in store activities including GWP / window displays -In design & Photoshop skills for artwork creation and in-house graphics -Working with Budgets and Critical Paths on a seasonal basis

Assisting the team with Press & Marketing duties including but not limited to Events, Samples, Social Media, Concept Development and creating marketing material. Working with Simon Harrison's own premium fashion jewellery brand as well as the Ted Baker & Karen Millen jewellery range.

My main responsibilities were creating daily Press and Twitter updates for the Press team and the whole company. As well as helping on individual tasks with international press and the sample room manager. Organising items for send outs and showroom. Communicating with the other interns and the rest of the team to get our daily tasks complete and meet targets.

During my time at Hello! Fashion Monthly I was able to work within the busy fashion team on a variety of projects for the up-coming issue. I was lucky enough to be given a reasonable deal of responsibility allowing me to contribute the June 2016 issue of HFM. I was involved in research tasks for both the Fashion editor and Editor in Chief which was great to work on. I gained knowledge in the production of a monthly fashion magazine with an understanding of vital communication skills and time keeping. Organisation was key and I was really pleased with the amount of work I was able to deal with during this placement and the trust I was given from day one. It was a great placement and It really opened my eyes to the Fashion Monthly Magazine industry.

My main role at Exposure was to assist the PR team with anything they needed through day to day roles. This ranged from filing returns or send outs to delivering invitations to up and coming events as well as helping with the smooth running of the LCM shows. Covering a section of seating for specific shows I would help guests with any queries and to their specific seat. It was a great insight to how a PR company works and I enjoyed my time there.

As a fashion intern at The Sun’s Sunday fashion supplement, ‘Fabulous’ Magazine I had many different duties. The main roles included assisting with deliveries and returns for brands and PR companies as well as keeping the fashion cupboard organised and clean. I was also able to assist the stylist’s during cover shoots and editorials, which allowed me to gain knowledge on how they were prepared, planned and executed.

For the duration of LFW in February 2015 I was able to assist Backstage at a variety of shows with Fashion Scout who hosted a range of shows at Freemason's House in London. It was a great experience learning about what goes into a Fashion show and how important each individual role is. I assisted the team in dressing models in-between looks throughout the show as well as providing help where needed such as moving or packing up collections, preparing hair& make-up rooms and steaming garments. It was great to be involved in the shows and feel the excitement and rush when it was all completed.

An employee for ECF approached me about photographing on Location for their seasonal brochure. This type of commercial/ cooperate photography gave me a great deal of experience in a real photography environment, being flexible and creative. This role also gave confidence with working independently.

My daily tasks were to keep on top of multiple, social media site's for all of Digital Click's clients. As well as writing and publishing blogs about SEO, Marketing and Social media. Using both windows and mac software I was able to produce spreadsheets for contacts and all social media site's with ease. I enjoyed this role within Digital Marketing and felt comfortable with the work I was given as well as learning throughout my time at the company.

PR & Marketing (Styling & Photography, Graphics & Imaging) Final Major Project: Vivienne Westwood Ethical Award Nominee at GFW. Skills & Knowledge Acquired in: >Market Research >Publications >Art Direction >Photography >Photoshop & InDesign >Advertising >Campaigns >Events >Branding >Brand Communications >Concept/Strategy Development >Social Media >Public Relations >Styling