Ashleen Singh

As a strategic and results-driven ANZ Business Development Manager for B. Braun's Renal Therapy product portfolio, I lead robust national business development initiatives across Australia and New Zealand. I specialise in driving the expansion of renal medical technology and B. Braun products within Day Hospital Groups, targeting both the public and private sectors. My expertise includes strategic market penetration, business scaling, and securing competitive advantage through skillful negotiations and strategic alliances. I adeptly manage high-impact projects from inception to completion, ensuring optimal customer engagement, milestone adherence, and budget compliance. My role necessitates sophisticated contract negotiation involving legal teams, customers, and third-party suppliers. I am committed to fostering high-performance teams and nurturing internal collaborations across various sales channels to optimise key account negotiations and achieve executive-level corporate agreements.

As the Marketing Manager at Fresenius Medical Care, I led the strategic execution and management of comprehensive marketing initiatives, focusing on research, strategic planning, and clinical governance to successfully launch products and therapies to market. I excelled in digital marketing management, overseeing content creation, design, agency partnerships, and leveraging data analytics to optimize strategies compliant with regulatory standards (MTAA, TGA, MTANZ, Medicines Act, Medsafe). A proactive leader, I served as the central liaison across all business functions, aligning marketing efforts with the organization’s long-term missions. My role was instrumental in driving the company’s sustainability efforts and enhancing stakeholder engagement through meticulous planning and data management.

As the National Business Development Manager for B. Braun’s Digital Solutions in E-Health in the surgical and CSSD space, I have spearheaded the strategic expansion and robust management of digital health products and services across the national healthcare landscape. My role centres on enhancing market position by intricately understanding and addressing the needs of local and state governments, ensuring the alignment of our product offerings with stringent quality and integrity standards. I excel in navigating complex client issues involving clinical, technical, and IT governance, ensuring seamless software integration between developers and third-party vendors. My proactive management approach covers the full spectrum of the project lifecycle from pre-sales through to completion, with ongoing post-sales account management, across forty-six hospital sites in both public and private sectors.

Member of the Executive

Team lead and managed the Central Sterile Supply Department in theatre of a Private Hospital.