Ashlee R.

Ashlee R.

Assistant Merchandise Manager @ GPC Asia Pacific

About

With over 20 years of experience in the retail automotive, 4WD, camping, and outdoor markets across Australia and New Zealand. I support the buyer/category manager in product development, merchandise assortment, sales, and advertising. I possess excellent communication skills, with a strong focus on building and maintaining relationships both internally and externally. My analytical abilities, attention to detail, and problem-solving skills complement my extensive product and merchandising knowledge. I have the ability to develop and motivate colleagues to deliver and maintain high standards. I am eager to expand my portfolio into other categories of the retail industry

Country

Australia

City

Melbourne

Industry

Retail

Skill

Retail Category Management, E-Commerce, Resiliency, Relationship Building, Product Marketing, Easily Adaptable, Customer Engagement, Market Analysis, Supplier Management, Analytical Skills, Retail, Customer Service, Merchandising, Sales, Visual Merchandising, Store Management, Negotiation, Sourcing, Time Management, Retail Sales

Experience

GPC Asia Pacific

Assistant Merchandise Manager

GPC Asia Pacific

LinkedIn
2025-10 - Present · 1 yr

Melbourne, Victoria, Australia

Anaconda Group Pty Ltd

Buyers Assistant

Anaconda Group Pty Ltd

LinkedIn
2022-6 - 2025-10 · 3 yrs 5 mos

Melbourne, Victoria, Australia

Work closely with my buyer and merchandise planner to execute the category plan Support the management of the product lifecycle, including article creation, product inception, exit strategies, markdowns, and identifying new product opportunities Private brand development Analyse sales data to assess product performance and trends, provide recommendations for range improvement Evaluate promotional performance and recommend product products for catalogues and EDM’s Cross functional collaboration with Planning, Marketing, Retail Operations and Master Data to achieve business objectives Build and maintain strong working relationships with trade partners Maintain accurate and up-to-date product purchasing data

Norlane Tyre Service

Administrative Assistant

Norlane Tyre Service

2020-7 - 2022-6 · 2 yrs

Geelong, Victoria, Australia

Perform office duties, including answering and directing calls, as well as handling administrative tasks. Invoicing customers for products and services Build and maintain strong working relationships with trade partners and customers Entering bookings and supplier invoices into the point of sale Review and replenish SOH of vehicle parts and tyres Manage online enquiries

Adventure Operations

Assistant Category Manager

Adventure Operations

LinkedIn
2019-3 - 2020-3 · 1 yr 1 mo

Melbourne, Victoria, Australia

Assistant category manager of the 4WD, Caravan and Lighting range Manage and review current category product portfolio and develop category plan for the future direction Collaborated closely with the Sales team to curate a product range that aligns with retail customer needs. Managed the product lifecycle, including article creation, product inception, exit strategies, markdowns, and identifying new product opportunities. Analyse sales data to assess product performance and trends, provided recommendations for continuous range improvement Develop and maintain strong working relationships with trade partners

Super Retail Group

Assistant Category Manager

Super Retail Group

LinkedIn
2013-6 - 2019-3 · 5 yrs 10 mos

Brisbane, Australia

Work closely with my category manager and demand planner to execute the category plan Support the management of the product lifecycle, including article creation, product inception, exit strategies, markdowns, and identifying new product opportunities Private brand development Analyse sales data to assess product performance and trends, provide recommendations for range improvement Evaluate promotional performance and recommend product products for catalogues and EDM’s Cross functional collaboration with Planning, Marketing, Retail Operations and Master Data to achieve business objectives Build and maintain strong working relationships with trade partners Maintain accurate and up-to-date product purchasing data

Super Retail Group

Assistant Store Manager

Super Retail Group

LinkedIn
2012-1 - 2013-5 · 1 yr 5 mos

Devonport, Tasmania / Brisbane, Queensland

Opening and closing procedures Customer service Cash handling Team management Delegation of tasks to team members Development of team members to effectively meet the requirements and challenges of their roles Establish and maintain strong relationships with sales representatives

Super Retail Group

Store Improvements Team Member

Super Retail Group

LinkedIn
2010-6 - 2011-12 · 1 yr 7 mos

Various locations across Australia and New Zealand

Travelled Australia and New Zealand refurbishing existing stores and opening new stores. Implementing and designing planograms to meet SCA merchandising standards Producing bulk displays, midway tables and promotional displays Ensuring labelling and ticketing standards of the stores comply with ACCC standards

Super Retail Group

Retail Assistant

Super Retail Group

LinkedIn
2003-5 - 2010-5 · 7 yrs 1 mo

Geelong, Victoria, Australia

Customer service Cash handling Managing a small team Sourcing/ordering customer orders Stocktake Implementing planograms, bulk displays and promotional ends in stores

Education

Melbourne Institute of Business & Technology

Melbourne Institute of Business & Technology

LinkedIn

Business/Commerce, General

2009 - 2010 · 1 yr
William Angliss Institute

William Angliss Institute

LinkedIn

Hospitality Administration/Management

2005 - 2007 · 2 yrs

Ashlee R.'s Contact Information

Email

******@***.com

Phone

(**) *** ****

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